Action Required: LinkedIn Ads Reach and Frequency Field Changes

Action Required: LinkedIn Ads Reach and Frequency Field Changes

LinkedIn Ads no longer supports daily, 7 day and 30 day average reach, average CPM and average frequency fields. This change will cause errors and broken reports. This article will give you the information you need to keep your reports working with the LinkedIn API's new Reach and Average Frequency fields.

What to Expect

Previously, LinkedIn Ads' API supported these nine fields for reach, CPM, and frequency. These old fields are now deprecated and no longer available, and reports using these fields will break:

Daily Average Reach
Daily Average CPM
Daily Average Frequency
7 Day Average Reach
7 Day Average CPM
7 Day Average Frequency
30 Day Average Reach
30 Day Average CPM
30 Day Average Frequency

These fields have now been replaced by Reach and Average Frequency, available by day or as a total over a date range.

API Limitations

If a report's date range is longer than 92 days, the reported Reach or Average Frequency will be returned as 0. This is a limitation of LinkedIn's API.

To make sure Reach and Average Frequency are reported accurately, set the Custom date range to 92 days or less.

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