How to Create a Scorecard for Conversions in Facebook or Instagram Ads

How to Create a Scorecard for Conversions in Facebook or Instagram Ads


Scorecards with total conversions do not work in Looker Studio because Meta does not send this data. However, with our sheets add-on solution, you can create this information and import it to Looker Studio for a seamless blend into your report.


This article will address the following issue:

Meta (Facebook and Instagram) cannot sum conversions with multiple attribution settings. Conversion scorecards created in Looker Studio will show zeroes.




Solution

With your sheets add-on, create a report using Conversions as the metric and Campaign Name as the dimension. Make sure the date range matches the date range in your Looker Studio report.




Go to your Looker Studio report. Click Add Data.



Select Google Sheets. This is a free connector provided by Google.



Select the spreadsheet and worksheet that contain the relevant report. Click Add.



Click Add a chart to add a scorecard and select the connected sheet as a data source.



For the metric, select Conversions. The resulting scorecard will display a sum of conversions from each campaign.



    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Why Can't I Create Breakdowns by Objective in Facebook or Instagram Ads?

        This article will help you learn to make breakdowns by Objective in Facebook and Instagram Ads. Problem Breakdowns by Objective are available in Facebook Ad Manager, but they are not available in the API. Attempts to create a breakdown by objective ...
      • Troubleshooting Facebook

        Facebook's API is complex and often difficult to work with due to continuous changes and little documentation or support. Here you will find the most up-to-date information we have to troubleshoot issues that arise while making Facebook reports. ...
      • Missing Sums on Facebook or Instagram Ads Campaign Reports

        Facebook's attribution reporting has undergone some changes that may affect your reports. This article will help you understand how to compensate for new challenges with their API. This article will help you to resolve the following problem: You may ...
      • Instagram Ads Data Connector User Guide

        The following article is a guide for automating reports with your Instagram Ads connector. It includes metrics available and instructions for how to connect, use, and backfill your Instagram Ads data. To create an Instagram Ads report, you will need ...
      • Facebook Ads Data Connector User Guide

        The following article is a guide for automating reports with your Facebook Ads connector. It includes metrics available and instructions for how to connect, use, and backfill your Facebook Ads data. To create a Facebook Ads report, you will need at ...