Instagram Insights Data Is Missing from My Report

Instagram Insights Data Is Missing from My Report

This article will assist with the following issue:

Certain Instagram Insights data is missing.


Many of Instagram's Insight key metrics are lifetime. Instagram's API does not collect historical data for lifetime metrics. We will begin saving data for these metrics on the first time you connect with us so that you can have historical data in the future.

These metrics are lifetime:
  1. Followers by City (key and value)
  2. Followers by Country (key and value)
  3. Followers by Gender Age (key and value)
  4. Followers by Locale (key and value)


Make sure to include today in your reporting range on the first time you connect with us.

Non-lifetime metrics can be backfilled up to 1 year.

    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Troubleshooting Instagram

        Most of the difficulties our customers have with Instagram are easy to solve independently without the need to wait for a support ticket reply. This article will help you find everything you need. Instagram Ads All the latest about Instagram Ads' API ...
      • Past Two Days of Data Missing on Instagram Insights

        This article will address the following issue: Instagram Insights data is missing for the previous 48 hours. Cause Instagram Insights' API intentionally delays some metrics, like Daily Follower Count, by up to 48 hours. All of Instagram Insights' API ...
      • Why Am I Not Seeing Insights for Some of My Old Instagram Posts?

        This article will address the following issue: An Instagram account that was previously a personal account but has converted to a business account may be missing media insights metrics from before the conversion. Missing data will include: Engagement ...
      • Missing Pages in Facebook Insights

        Sometimes, Facebook changes app permissions and they need to be refreshed. This can cause frustration when you're trying to connect to Facebook Insights and you see missing pages. This page will help you get back on track. This page will assist you ...
      • Instagram Insights Posts Data is Inflated

        This article will help to resolve the following problem: ​ An Instagram Insights report shows data for posts that does not align with the data shown in Instagram's own analytics. Cause Most of the time, our customers find this error in Google Sheets ...