Instagram Insights Reach and Engagement Numbers Are Low
This article will help you troubleshoot low reach and engagement data in your Instagram Insights report.
Instagram's API has limitations on the reach and engagement data that is reported. While the Meta UI for Instagram Insight reports reach and engagement numbers that are both paid and organic, the API will only provide reach and engagement numbers that are organic. This is a limitation of Instagram's API. For this reason, your PMA reports on Instagram Insights will only display organic reach and engagement data.
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