Instagram Insights Reach and Engagement Numbers Are Low

Instagram Insights Reach and Engagement Numbers Are Low


This article will help you troubleshoot low reach and engagement data in your Instagram Insights report.

Cause

Instagram's API has limitations on the reach and engagement data that is reported. While the Meta UI for Instagram Insight reports reach and engagement numbers that are both paid and organic, the API will only provide reach and engagement numbers that are organic. This is a limitation of Instagram's API. For this reason, your PMA reports on Instagram Insights will only display organic reach and engagement data.

Find more information on these API limitations in our Instagram Insights Data Connector User Guide.



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