Amazon Ads October 2024 Deprecated and New Fields

Amazon Ads October 2024 Deprecated and New Fields

Amazon has recently made significant updates to their Ads API, which impacts the data available through Power My Analytics. This guide will walk you through the important changes to Amazon Ads reporting, including deprecated fields and new metrics introduced in October 2024. Understanding these changes will help you adapt your reporting strategies and ensure you're leveraging the most current and valuable data for your Amazon advertising efforts.

What You Need to Know

Amazon has released version 3 of their reporting endpoints for Amazon Ads. The version 2 Sponsored Display reporting has been deprecated as of October 2024.

Impact on Existing Reports

Reports using deprecated fields will no longer receive data for those fields. To ensure continuity in your reporting, you'll need to update your reports to use the new fields.

Migration Resources

For detailed information on migrating your reports, refer to Amazon's support article Migrating from Amazon DSP Reporting to Reporting version 3.

Deprecated Fields

The following fields are no longer available through the Power My Analytics Amazon Ads connector:
  1. Attributed Conversions1d  
  2. Attributed Conversions1d Same Sku
  3. Attributed Conversions30d
  4. Attributed Conversions30d Same Sku
  5. Attributed Conversions7d
  6. Attributed Conversions7d Same Sku
  7. Attributed Detail Page View14d
  8. Attributed Sales1d
  9. Attributed Sales1d Same Sku
  10. Attributed Sales30d
  11. Attributed Sales30d Same Sku
  12. Attributed Sales7d
  13. Attributed Sales7d Same Sku
  14. Attributed Units Ordered14d
  15. Attributed Units Ordered1d
  16. Attributed Units Ordered30d
  17. Attributed Units Ordered7d
  18. View Attributed Units Ordered14d
  19. Attributed Units Ordered1d Other Sku
  20. Attributed Units Ordered30d Other Sku
  21. Attributed Units Ordered7d Other Sku
  22. Attributed Sales1d Other Sku
  23. Attributed Sales30d Other Sku
  24. Attributed Sales7d Other Sku

New Fields

To replace the deprecated fields and provide enhanced reporting capabilities, the following new fields are now available through the Power My Analytics Amazon Ads connector:
  1. Video Midpoint Views
  2. New To Brand Detail Page Views
  3. ECP Add To Cart
  4. Attributed Detail Page Views Clicks 14d
  5. View Attributed Units Ordered New To Brand 14d
  6. View Attributed Sales New To Brand 14d
  7. View Attributed Orders New To Brand 14d
  8. Video Complete Views
  9. Attributed Branded Searches 14d
  10. ECP Brand Search
  11. Add To Cart Views
  12. Add To Cart
  13. Add To Cart Clicks
  14. Video Third Quartile Views
  15. Video Unmutes
  16. Video First Quartile Views
  17. Branded Searches Views
  18. Link Outs
  19. New To Brand Detail Page View Views
  20. New To Brand Detail Page View Clicks
  21. New To Brand ECP Detail Page View
  22. Cumulative Reach
  23. Branded Searches
  24. Units Sold Clicks
  25. Conversions Brand Halo
  26. Units Sold Brand Halo
  27. Sales Brand Halo
  28. Attributed Conversions 14d Other Sku
  29. Currency

Adapting Your Reports

To ensure your Amazon Ads reports continue to function:
  1. Review your existing reports and identify any that use the deprecated fields.
  2. For each affected report, determine which new fields best align with your reporting goals.
  3. Update your report configurations to incorporate the new fields.
  4. Test your updated reports to ensure they're pulling data correctly.

Additional Resources

For more information on using the Amazon Ads connector with Power My Analytics, please refer to our Amazon Ads Data Connector User Guide.