Amazon Ads October 2024 Deprecated and New Fields
Amazon has recently made significant updates to their Ads API, which impacts the data available through Power My Analytics. This guide will walk you through the important changes to Amazon Ads reporting, including deprecated fields and new metrics introduced in October 2024. Understanding these changes will help you adapt your reporting strategies and ensure you're leveraging the most current and valuable data for your Amazon advertising efforts.
What You Need to Know
Amazon has released version 3 of their reporting endpoints for Amazon Ads. The version 2 Sponsored Display reporting has been deprecated as of October 2024.
Impact on Existing Reports
Reports using deprecated fields will no longer receive data for those fields. To ensure continuity in your reporting, you'll need to update your reports to use the new fields.
Migration Resources
For detailed information on migrating your reports, refer to Amazon's support article Migrating from Amazon DSP Reporting to Reporting version 3.
Deprecated Fields
The following fields are no longer available through the Power My Analytics Amazon Ads connector:
- Attributed Conversions1d
- Attributed Conversions1d Same Sku
- Attributed Conversions30d
- Attributed Conversions30d Same Sku
- Attributed Conversions7d
- Attributed Conversions7d Same Sku
- Attributed Detail Page View14d
- Attributed Sales1d
- Attributed Sales1d Same Sku
- Attributed Sales30d
- Attributed Sales30d Same Sku
- Attributed Sales7d
- Attributed Sales7d Same Sku
- Attributed Units Ordered14d
- Attributed Units Ordered1d
- Attributed Units Ordered30d
- Attributed Units Ordered7d
- View Attributed Units Ordered14d
- Attributed Units Ordered1d Other Sku
- Attributed Units Ordered30d Other Sku
- Attributed Units Ordered7d Other Sku
- Attributed Sales1d Other Sku
- Attributed Sales30d Other Sku
- Attributed Sales7d Other Sku
New Fields
To replace the deprecated fields and provide enhanced reporting capabilities, the following new fields are now available through the Power My Analytics Amazon Ads connector:
- Video Midpoint Views
- New To Brand Detail Page Views
- ECP Add To Cart
- Attributed Detail Page Views Clicks 14d
- View Attributed Units Ordered New To Brand 14d
- View Attributed Sales New To Brand 14d
- View Attributed Orders New To Brand 14d
- Video Complete Views
- Attributed Branded Searches 14d
- ECP Brand Search
- Add To Cart Views
- Add To Cart
- Add To Cart Clicks
- Video Third Quartile Views
- Video Unmutes
- Video First Quartile Views
- Branded Searches Views
- Link Outs
- New To Brand Detail Page View Views
- New To Brand Detail Page View Clicks
- New To Brand ECP Detail Page View
- Cumulative Reach
- Branded Searches
- Units Sold Clicks
- Conversions Brand Halo
- Units Sold Brand Halo
- Sales Brand Halo
- Attributed Conversions 14d Other Sku
- Currency
Adapting Your Reports
To ensure your Amazon Ads reports continue to function:
- Review your existing reports and identify any that use the deprecated fields.
- For each affected report, determine which new fields best align with your reporting goals.
- Update your report configurations to incorporate the new fields.
- Test your updated reports to ensure they're pulling data correctly.
Additional Resources
For more information on using the Amazon Ads connector with Power My Analytics, please refer to our Amazon Ads Data Connector User Guide.
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