Why Can't I Create Breakdowns by Objective in Facebook or Instagram Ads?

Why Can't I Create Breakdowns by Objective in Facebook or Instagram Ads?


This article will help you learn to make breakdowns by Objective in Facebook and Instagram Ads.


Problem

Breakdowns by Objective are available in Facebook Ad Manager, but they are not available in the API. Attempts to create a breakdown by objective will result in a chart that reads "multiple" under Objectives.




Solution

Create a filter on your table. Choose Include > Campaign ID (ad sets, campaign insights, campaigns, insights) > RegExp Match.



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