How to Connect to Amazon Seller

How to Connect to Amazon Seller

Info
The following video and article provide instructions for connecting to Amazon Seller.



Access Permissions

Account administrators

An administrator of the Amazon account can connect or grant access to other accounts to connect.

Agencies and others

Any other email address requires its own Amazon account to gain access.

Have an administrator add you to their account by going to Settings > User Permissions.



The administrator will enter the name and email address associated with your Amazon account and Send Invitation.



Once you have accepted the invitation, ask the Administrator to go to Manage Permissions and provide these minimum permissions to your account.



Inventory:
  1. View:
    1. Image Management
    2. Manage Seller Fulfilled Products
  2. View & Edit:
    1. Fulfillment Programs
    2. Inventory Planning
    3. Item Classification Guide
    4. Manage FBA Inventory/Shipments
    5. Manage Inventory/Add a Product
    6. Manage Seller Fulfilled Prime
    7. Selling applications
    8. Upload Inventory
    9. Upload and Manage Videos


Orders:
  1. View & Edit:
    1. Manage Orders
    2. Manage Refunds
    3. Manage Returns
    4. Manage SAFE-T Claims
    5. Transactions


Reports:
  1. View:
    1. Account Health
    2. Amazon Selling Coach
    3. Custom Reports
    4. Fulfillment Reports
    5. Fulfillment Tax Reports
    6. Growth Opportunities
    7. Product Ads Performance Reports
    8. Promotions Performance
  2. View & Edit:
    1. Amazon Insights
    2. Business Reports, Sales Summary
    3. Feedback
    4. Operations Report
    5. Payments
    6. Product Ads Invoice History
    7. Sales Tax Report
    8. Sell Globally: Getting Started
    9. Seller Fee Tax Invoices
    10. Tax Document Library


Performance:
  1. View:
    1. KPI Toolbar
    2. Service Provider Network
  2. View & Edit:
    1. Appeals
    2. Selling Partner Appstore
    3. Voice of the Customer


Permissions for Promotions and Fees Data

Promotions and fees are two of the most permission-sensitive data types in Amazon Seller Central. If either one returns an access error even though you are an account administrator, the cause is almost always a permission that lives at one of the two levels below.

Alert
Being a full administrator in Amazon Seller Central is not enough on its own. Amazon treats promotions and fees as restricted data, so access is controlled at two independent levels. Both must be in place.

The two levels of access

  • Level 1: your Amazon Seller Central user permissions. These are the report permissions an administrator grants under Settings > User Permissions > Manage Permissions. They control what your Amazon user can open inside Seller Central.
  • Level 2: Amazon API access. Separately, Amazon requires your account to be eligible at the API level and to have approved the access that Power My Analytics requests. This access is granted in the consent pop-up when you connect (or reconnect) the source, and some reports also require account-level eligibility (see promotions below). A user can have every Level 1 permission and still be blocked at Level 2.

Promotions data

  • Level 1 permission: Reports > Promotions Performance (View).
  • Level 2 access: Amazon serves the Promotions Performance report only to accounts enrolled in Amazon Brand Registry. If your account is not brand-registered, Amazon will not return this data regardless of your Seller Central permissions.
Notes
Amazon's Promotions Performance data includes both seller-funded and Amazon-funded promotions. The order-level Item Promotion Discount field is a different measure and may show lower totals, so the two will not always match. Choose the one that fits your reporting need rather than expecting them to agree.

Fees data

  • Level 1 permissions: Reports > Payments (View & Edit) and Reports > Seller Fee Tax Invoices (View & Edit); Orders > Transactions (View & Edit) supports order-level financial fields.
  • Level 2 access: Fees are financial data. Approve all requested permissions in the consent pop-up when you connect so Power My Analytics can read Amazon's financial reports on your behalf.

After you change a permission

When you enable a new permission in Seller Central, or if a promotions or fees field that used to work suddenly returns an access error, reconnect the source so Amazon re-approves the updated access: in your Hub, go to the Amazon Seller Central account, choose Actions > Reconnect Source, then refresh your report.

For step-by-step help resolving an access error, see No Data on Amazon Seller Report That Previously Worked.

Connect to Amazon in your Hub

Go to the Amazon Data Source in your Hub.

Select the main Marketplace that corresponds with your seller account.



Give the account a name you can remember. If you sell in more than one region, indicate the region in the name.



If the account uses Fulfillment By Amazon (FBA), select Yes.  If all orders are fulfilled by the merchant, select No.



Click the Connect button. Authenticate your account in the pop-up window.



Approve all permissions requests on the consent pop-up and click Confirm.



Upon successful connection, the Amazon Seller account will display on the page with a link to create a report.

Troubleshooting Issues Connecting To Amazon Seller

This error will appear if the Administrator did not grant sufficient permissions. 

 
If you see this screen, you must enable two-step verification to proceed.



How to manage multiple accounts

Log into Amazon Seller Central and select the account or brand that you want to report on.

 

In a new tab, log into your Hub and add it by clicking + Add new source.


Regions and Marketplaces in Sources

Within each Amazon Seller region, there are multiple marketplaces:

Region
Marketplaces
North AmericaBrazil, Canada, Mexico, USA
EuropeUAE, Germany, Egypt, Spain, France, UK, India, Belgium, Italy, Netherlands, Poland, Saudi Arabia, Sweden, South Africa, Turkey
Far EastSingapore, Australia, Japan

The Sources page of your Hub will only list connected Amazon Seller Central accounts at the region level. The listed data sources will not be broken down by marketplace. If you sell in marketplaces across multiple regions, you will need to add a new account for each region.

    • Related Articles

    • How to Connect to Amazon Vendor Central

      The following article provides instructions for connecting your Amazon Vendor Central account to Power My Analytics. Requirements An active Amazon Vendor Central account The Amazon credentials with access to the Vendor Central account you want to ...

    • Which Amazon Seller Central Markets Are Supported? Do I Need More than One Account?

      This article will help you understand how we calculate accounts in our Amazon Seller Central connector and how to filter sales by Marketplace in your reports. Billing and Accounts For billing purposes, each region counts as one account under the ...

    • No Data on Amazon Seller Report That Previously Worked

      This article will address the following error: Reports that previously worked now display No Data. An error is displayed in the logs for your data source: "Task Failed Error: Authorization Error - PMA Error - Please ensure you have the minimum ...

    • Amazon Vendor Central Data Connector User Guide

      Amazon Vendor Central is Amazon's portal for vendors who sell their products wholesale directly to Amazon. This guide will help you connect your Amazon Vendor Central account to Power My Analytics, enabling you to automate the collection of your ...

    • Amazon Seller Data Connector User Guide

      Amazon Seller Central is a powerful platform for managing your e-commerce business on Amazon. This guide will help you connect your Amazon Seller Central account to Power My Analytics, enabling you to automate data collection and create insightful ...