The following article is a guide to automating reports with your GA4 connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your GA4 reports. To begin creating reports with your GA4 connector, you will need at least one GA4 account as well as access to Looker Studio or Google Sheets.

Available Data

1. Key Performance Indicators - Users, new users, average engagement time, and total revenue as well as sessions per medium and new users by source.
   
2. Acquisition by Mediums - New users, engaged sessions, engagement rate, average engagements, event count, conversions, and total revenue by first user medium as well as first user medium over time.
   
3. Acquisition by Campaigns - Users, sessions, engaged sessions, conversions, and total revenue by campaign name.
   
4. Engagement by User Activity - 1 day, 7 day, and 28 day users over time.
   
5. Engagement by Events - Event count, total users, event count per user, and total revenue by event name. Time graphs for event names and counts.
   
6. Engagement by Conversions - Conversions, total users, and total revenue by event name.
   
7. Engagement by Pages - Views, users, new users, average engagement time, event count, conversions, and total revenue by page title.
   
8. Monetization by Item - Item views, add-to-carts, cart-to-view rate, e-commerce purchases, purchase-to-view rate, item purchase quantity, and item revenue by item name.
   
9. Monetization by Publisher ads - Publisher ad impressions, ad unit exposure, publisher ad clicks, and total ad revenue by ad unit.
   
10. Group and Location Demographics - Users by country, city, gender, age, and interests. 
    
11. User Technology Breakdowns - Users by platform, app version, device category, operating system, screen resolution, and browser.
    
12. User Browser Breakdowns - Users, engaged sessions, engagement rate, average engagement time, event count, conversions, and total revenue by browser. Time graphs for popular browsers.
    
13. Shopping Funnel - Number of users per event name. Event completion rates.
    
14. Custom Fields
    
15. Custom Channel Groups
    
16. Complete List of Fields.

Adding new custom fields

API Limitations

1. Realtime reporting - Realtime reports are not currently available for Google Analytics or GA4.
   
2. Reporting of metrics - Views and other metrics may show higher values than those displayed in the GA4 UI. 

Connection Requirements

For a successful connection, your Google account must have Viewer access at the Property and View levels.

On Your First Connection

When you first connect to Google in your Hub, make sure you are logged out of all extra Google accounts. Being logged into multiple Google accounts may result in errors.

You will be asked to grant permissions to your Google account. To use GA4, you must select Edit Google Analytics management entities and View and Manage your Google Analytics data .

Configuration Options

1. Account - Select the GA4 property or properties you want to use.
   
2. Allow "Account" to be modified in reports - Check this to allow selecting accounts from within your report.
   
3. Currency - Select the currency symbol to use. This only changes the currency symbol and does not perform a currency conversion.
   

Backfilling

Google Analytics 4 collects live data only. Backfilling and database storage are not available for this connector.

Troubleshooting

See our article Troubleshooting Google Connectors for all of the latest information on issues that may affect Google connectors .