Get AI Insights in Data Builder
Power My Analytics now offers AI Insights for intelligent analysis of your datasets and data tables in our Data Builder. With AI Insights, you can identify performance trends in your report data and find strategies for success in your campaigns, marketing, and more.
What Are AI Insights with Power My Analytics?
Power My Analytics’ AI Insights are a powerful new way to examine trends and identify patterns in the data from your connected data sources. AI Insights empower you to apply generative AI to data in Data Builder from any of our 60+ supported platforms and gain actionable insights, all without leaving your PMA Hub.
Who Can Use AI Insights?
AI Insights are available in every tier of PMA’s subscription plans: Single, Business, Pro, and Enterprise. Each plan is allocated a fixed monthly quota of AI Insights credits that can be used to generate insights on your Data Builder report data.
How Do AI Insights Credits Work?
AI Insights credits are used when you run AI Insights on either an entire dataset in Data Builder or an individual data table in a dataset. Insights for a dataset cost 15 credits, and insights for a data table cost 5 credits. Each PMA subscription plan has the following monthly quota of AI Insights credits available:
- Single: 30 monthly AI Insights credits
- Business: 50 monthly AI Insights credits
- Pro: 100 monthly AI Insights credits
- Enterprise: 250 monthly AI Insights credits
For example, if you’re on the Business plan, you could generate AI Insights for 2 datasets (2 x 15 = 30) and 4 data tables (4 x 5 = 20) in a month.
Unused AI Insights credits will not roll over from month to month.
You can see how many AI Insights credits you have remaining for the month by viewing the “AI Insights” box on the upper menu of your PMA Hub:
How Do I Get AI Insights On My PMA Data?
The option to generate AI Insights can be chosen for an entire dataset or for an individual data table in a dataset.
Generate AI Insights for a Dataset
Start by going to the Data Builder in the left sidebar of your hub.
To get AI insights for an entire dataset, find your dataset in the Data Builder and click on the three-dots action menu on the right. Choose Get AI Insights.
In the popup, go to Select Range and choose the date range of data to analyze from the dataset or table. Select Include today if you'd like to include the most recent live data from your data source.
Then click the Yes, Generate button. Your insights will begin generating.
While your insights are generating, you can click Close and leave the page, and you’ll receive a notification in your hub when your insights are ready to view. (You can also keep the popup open and wait for your insights to load.)
Click the View button next to the notification to view your AI insights.
PMA will provide an AI-powered analysis and overview of the data in your dataset. This can include features such as key trends, significant changes and anomalies, top performing and underperforming areas, opportunities, and action plans.
If you'd like to save a copy of your AI insights, click the Save as PDF button in the lower left corner of the popup:
To rate your AI insights and give feedback on quality, scroll down to the bottom of your insights. You can click thumbs-up or thumbs-down to indicate whether these insights were helpful, and provide any detailed responses in the feedback box.
When you're finished viewing your AI insights, click Done.
Generate AI Insights for a Data Table
To get AI insights for a single data table, click on your dataset to open it in Data Builder.
Find the data table and click on the three-dots action menu, then choose Get AI Insights.
You can also click the Get AI Insights button when previewing a data table or tables in Data Builder. Make sure the correct table(s) are selected in the Data Tables dropdown on the left.
Understanding Cached AI Insights
Once AI insights are generated for a dataset or a data table, those insights are cached and can be viewed at any time by clicking Get AI Insights for the dataset or data table again, or by going to the notifications section of your hub.
To discard the cached AI insights and generate new insights, you can change the name of the dataset or data table and run Get AI Insights again, which will cost the standard amount of credits.
Viewing cached insights does not cost any credits.
Important Considerations for AI Insights
- AI Insights are not available for datasets and data tables larger than 10MB in size.
- Generative AI can make mistakes. Be sure to double-check any important data.
Questions and Feedback?
AI Insights with Power My Analytics are a beta feature, and we're working continuously to refine and enhance our data insights to empower your reports and business decisions. If you have thoughts on AI Insights or features you'd like to see, feel free to use the feedback box in your generated insights, or send us a support ticket.
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