The following article is a guide to automating reports with your Google Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Google Ads reports. To begin creating reports with your Google Ads connector, you will need at least one Google Ads account as well as access to Looker Studio or Google Sheets.

Available Data

1. Key Performance Indicators - Impressions, CTR, clicks, cost, conversions, and CPC.
   
2. Accounts - Impressions, interactions, interaction rate, clicks, average CPC, average cost, cost, conversion rate, conversions, cost per conversion and view through conversions by account name.
   
3. Campaign Breakdowns - Clicks, impressions, CTR, average CPC, cost, conversions, view through conversions, cost per conversion, and conversion rate by campaign, status, and type.
4. Ad Group Breakdowns - Clicks, impressions, CTR cost, conversions, cost per conversion, view through conversions, cost per conversion, and conversion rate by ad group name and status.
5. Ad Breakdowns - Clicks, impressions, CTR, average CPC, cost, conversions, view through conversions, cost per conversion, and conversion rate by ad and final URL.
   
6. Keyword Breakdowns - Clicks, impressions, CTR, average CPC, cost, conversions, view through conversions, cost per conversion, and conversion rate by search term, status, and match type.
7. Search Term Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, conversion rate, and cost per conversion by search term, search term status, and keyword match type.
   
8. Demographics - Impressions by age and impressions by gender. Clicks, cost, and average CPC by ad network type. Cost, impressions, and clicks by device. Impressions by day of week.
   
9. Locations - Average CPM, impressions, and interactions by country.
   
10. Local Service Leads - Business category, consumer name, lead charged status, lead ID, lead status, lead type, phone number, and service type.
    
11. Complete List of Fields.
    

API Limitations

1. Manager Accounts - Metrics cannot be requested for manager accounts. To retrieve metrics, issue separate requests against each client account under the manager account.
   
2. Accounts Must Be Enabled - Accounts that are in a draft state or otherwise not enabled will not be included in reports.
3. Unique Users - This data is not currently available through the API. The Google team intends to release it but the timeline is unknown.
   
4. Performance Max Campaigns - Performance Max campaigns can only be reported at the campaign level. Reports that include Ad level data will exclude Performance Max campaigns.
   
5. Discovery Product Feed - Google's API currently cannot retrieve the discovery product feed type of campaign. It is not known when this data will be available. 
   
6. Demand Gen campaigns - Demand Gen campaigns are not available through Google's API.
   
7. Conversion Action and Conversion Category - Conversion Action and Conversion Category are available as live fields only.
8. Custom Fields - Custom fields are not available.
   

Coming Soon

1. Extensions Reporting
   
2. Recommendations Fields
   
3. Individualized Time Zones - Currently, nightly automated backfills are done according to the time zone indicated in the first Google Ads account connected to your Hub. Our V4 release at the end of July 2022 will include the ability to refresh data according to individual accounts' time zones.
   

Connection Requirements

On Your First Connection

When you first connect to Google in your Hub, make sure you are logged out of all extra Google accounts. Being logged into multiple Google accounts may result in errors.

You will be asked to grant permissions to your Google account. To use Google Ads, you must scroll down and click the Allow button. Power My Analytics' connector will never edit, create, or delete anything in your Google Ads account. Google does not provide a read-only option.

Backfilling

Troubleshooting