Prerequisites

1. Ensure you have a Google account with at least Read-Only access to the Google Ads or Manager account you want to connect
   
   
   
   
2. You must grant Power My Analytics permission to access your Google account
3. You must grant Power My Analytics the permission See, edit, create, and delete your Google Ads accounts and data on your Google Account
1. Power My Analytics' connector will never edit, create, or delete anything in your Google Ads account. Google does not provide a read-only option for permissions.

Adding Google Ads as a Data Source

1. Make sure you are logged out of all Google accounts other than the one you are connecting.
2. Navigate to your Hub and select Sources from the menu.
3. Click + Add New Source and choose Google Ads from the gallery.
4. Sign in to your Google account to authenticate.
5. Grant Power My Analytics access to your Google account and authorize the required permission scopes (See, edit, create, and delete your Google Ads accounts and data). Power My Analytics will never edit, create, or delete anything in your Google Ads account; Google does not provide a read-only option.
   
   

Creating a Looker Studio Report

1. After adding Google Ads as a data source, go to Reports > Looker Studio in your PMA hub
2. Select Google Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
3. Google Looker Studio Configuration:
1. Step 1:
1. Name your data source (e.g. "Google Ads - Your Company Name")
2. Select your Power My Analytics hub from the dropdown
3. Optional: Leave "Use report template for new reports" checked for the PMA demo template
4. Click Next
2. Step 2:
1. User Account: Choose your Google Ads account for real data or "Sample Account" for sample data
2. Click Next
3. Step 3:
1. Select "Account" for reports
2. Optional: Allow "Account" modification in reports
3. Click Connect (top right)
4. Step 4:
1. Click Create Report (top right)

Key Reports and Fields

1. Account Metrics: Impressions, Interactions, Interaction Rate, Clicks, Avg. CPC, Avg. Cost, Cost, Conv. rate, Conversions, Cost/conv., View Through Conversions
2. Campaign Metrics: Clicks, Impressions, CTR, Avg. CPC, Cost, Conversions, View Through Conversions, Cost/conv., Conv. rate
3. Ad Group Metrics: Clicks, Impressions, CTR, Avg. CPC, Cost, Conversions, View Through Conversions, Cost/conv., Conv. rate
4. Ad Metrics: Clicks, Impressions, CTR, Avg. CPC, Cost, Conversions, View Through Conversions, Cost/conv., Conv. rate
5. Keyword Metrics: Clicks, Impressions, CTR, Avg. CPC, Cost, Conversions, View Through Conversions, Cost/conv., Conv. rate, Avg. CPM
6. Search Term Metrics: Clicks, Impressions, CTR, Avg. CPC, Cost, Conversions, View Through Conversions, Cost/conv., Conv. rate
7. Demographic Metrics: Impressions by Age, Impressions by Gender, Clicks, Cost, Avg. CPC, Impressions by Day Of Week
8. Location Metrics: Avg. CPM, Impressions, Interactions
9. Local Service Leads Metrics: Business category, consumer name, lead charged status, lead ID, lead status, lead type, phone number, service type
   

Limitations and Important Considerations

1. Backfilling: Up to 2 years
1. Initial backfill: 13 months when first connecting a data source
2. Conversion Action and Conversion Category: Conversion Action and Conversion Category are available as live fields only

Unavailable Data 

1. Manager account metrics are unavailable
1. Workaround: Issue separate requests to each client account under manager account
2. Accounts that are in a draft state
3. Accounts that are not enabled
4. Unique Users
5. Performance Max campaigns: unavailable at Ad level, available at Campaign level
6. Discovery Product Feed campaigns
7. Demand Gen campaigns
8. Custom fields