Google Ads Data Connector User Guide

Google Ads Data Connector User Guide


The following article is a guide to automating reports with your Google Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Google Ads reports. To begin creating reports with your Google Ads connector, you will need at least one Google Ads account as well as access to Google Data Studio or Google Sheets.

Available Data

  1. Key Performance Indicators - Impressions, CTR, clicks, cost, conversions, and CPC.
  2. Campaign Breakdowns - Impressions, interactions, interaction rate, average cost, total cost, conversions, and cost per conversion by campaign, budget, status, and campaign type.
  3. Ad Group Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by ad group name, campaign name, ad group status, and ad group type.
  4. Ad Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by ad name, group name, status, and type or campaign name.
  5. Keyword Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by keyword and keyword match type.
  6. Search Term Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, conversion rate, and cost per conversion by search term, search term status, and keyword match type.
  7. Demographics - Clicks, impressions, CPC, CPM, conversions, and cost per conversions by age, gender, and region.
  8. Complete List of Fields.

API Limitations

  1. Manager Accounts - Metrics cannot be requested for manager accounts. To retrieve metrics, issue separate requests against each client account under the manager account.
  2. Accounts Must Be Enabled - Accounts that are in a draft state or otherwise not enabled will not be included in reports.
  3. Unique Users - This data is not currently available through the API. The Google team intends to release it but the timeline is unknown.
  4. Performance Max Campaigns can only be reported at the campaign level - Reports that include Ad level data will exclude Performance Max campaigns.

Coming Soon

  1. Extensions Reporting
  2. Recommendations Fields
  3. Individualized Time Zones - Currently, nightly automated backfills are done according to the time zone indicated in the first Google Ads account connected to your Hub. Our V4 release at the end of July 2022 will include the ability to refresh data according to individual accounts' time zones.

Connection Requirements

For a successful connection, your Google profile must have at least Read-Only Access to a Google Ads or Manager account.

On Your First Connection

When you first connect to Google in your Hub, make sure you are logged out of all extra Google accounts. Being logged into multiple Google accounts may result in errors.



You will be asked to grant permissions to your Google account. To use Google Ads, you must select Manage Your AdWords CampaignsPower My Analytics' connector will never edit, create, or delete anything in your Google Ads account. Google does not provide a read-only option.


Backfilling

Power My Analytics will initially backfill 13 months of data when you connect to Google Ads. Run a manual backfill from your Hub to get up to 2 years of data.

Troubleshooting

See our article Troubleshooting Google Connectors for all of the latest information on issues that may affect Google connectors.

    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Microsoft Ads Data Connector User Guide

        The following article is a guide to automating reports with your Microsoft Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Microsoft Ads reports. To begin ...
      • Instagram Ads Data Connector User Guide

        The following article is a guide for automating reports with your Facebook Ads connector. It includes metrics available and instructions for how to connect, use, and backfill your Facebook Ads data. To create a Facebook Ads report, you will need at ...
      • Quora Ads Data Connector User Guide

        The following article is a guide to automating reports with your Quora Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Quora Ads reports. To begin creating ...
      • LinkedIn Ads Data Connector User Guide

        The following article is a guide to automating reports with your LinkedIn Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your LinkedIn Ads reports. To begin ...
      • Pinterest Ads Data Connector User Guide

        The following article is a guide to automating reports with your Pinterest Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Pinterest Ads reports. To begin ...