The following article is a guide to automating reports with your Google Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Google Ads reports. To begin creating reports with your Google Ads connector, you will need at least one Google Ads account as well as access to Looker Studio or Google Sheets.

Available Data

1. Key Performance Indicators - Impressions, CTR, clicks, cost, conversions, and CPC.
2. Campaign Breakdowns - Impressions, interactions, interaction rate, average cost, total cost, conversions, and cost per conversion by campaign, budget, status, and campaign type.
3. Ad Group Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by ad group name, campaign name, ad group status, and ad group type.
4. Ad Breakdowns - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by ad name, group name, status, and type or campaign name.
   
5. Keyword Breakdowns  - Impressions, interactions, interaction rate, average cost, cost, conversions, and cost per conversion by keyword and keyword match type.
   
6. Search Term Breakdowns  - Impressions, interactions, interaction rate, average cost, cost, conversions, conversion rate, and cost per conversion by search term, search term status, and keyword match type.
   
7. Demographics - Clicks, impressions, CPC, CPM, conversions, and cost per conversions by age, gender, and region.
   
8. Complete List of Fields.

API Limitations

1. Manager Accounts - Metrics cannot be requested for manager accounts. To retrieve metrics, issue separate requests against each client account under the manager account.
   
2. Accounts Must Be Enabled - Accounts that are in a draft state or otherwise not enabled will not be included in reports.
3. Unique Users - This data is not currently available through the API. The Google team intends to release it but the timeline is unknown.
   
4. Performance Max Campaigns can only be reported at the campaign level  - Reports that include Ad level data will exclude Performance Max campaigns .
   
5. Discovery Product Feed - Google's API currently cannot retrieve the discovery product feed type of campaign. It is not known when this data will be available. 
   
6. Custom Fields  - Custom fields are not available.
   

Coming Soon

1. Extensions Reporting
   
2. Recommendations Fields
   
3. Individualized Time Zones -  Currently, nightly automated backfills are done according to the time zone indicated in the first Google Ads account connected to your Hub. Our V4 release at the end of July 2022 will include the ability to refresh data according to individual accounts' time zones.
   

Connection Requirements

On Your First Connection

When you first connect to Google in your Hub, make sure you are logged out of all extra Google accounts. Being logged into multiple Google accounts may result in errors.

You will be asked to grant permissions to your Google account. To use Google Ads, you must scroll down and click the Allow button. Power My Analytics' connector will never edit, create, or delete anything in your Google Ads account. Google does not provide a read-only option.

Backfilling

Troubleshooting