Connecting your Walmart seller account to Power My Analytics is quick and easy. This article will walk you through the authorization process to connect your Walmart (US) data source and start automating your marketplace reporting.
Connect Your Walmart Account
Follow these steps to connect your Walmart Seller Center account to Power My Analytics:
- Navigate to the Sources section of your Power My Analytics hub and click Add new source.

- Under Connect a data source, select the Walmart (US) connector. You'll be forwarded to the Walmart Seller Center platform.

- Enter your Walmart Seller Center email or user ID and password, then click the Log In button to continue.

- You'll be prompted to authorize permissions for PMA to access your Walmart Seller Center information. Review the requested permissions, then click the Authorize button to continue.

- Your Walmart account is now connected, and you'll be sent back to your PMA hub.

From there, you can create reports, connect more sources, or set up data exports if these are included in your plan.
Permissions Granted During Authorization
When you authorize Power My Analytics during the connection process, the following permissions are granted to allow PMA to access your Walmart Seller Center data:
- Account Profile – Retrieve partner ID, store ID, feed throttling, and lag time configurations
- Analytics – Access advertise and campaign APIs
- Items – Set up and manage items and lag time
- Pricing & Promotions – Set up and manage pricing and promotions
- Walmart Fulfillment Services – Manage carrier and tracking information (applicable for WFS sellers only)
- Inventory – Manage inventory
- Shipping – Manage shipping rules and methods
- Orders – Manage orders
- Returns – Manage returns and refunds
You can revoke PMA's access at any time by visiting your installed apps on your Walmart Seller Center.
Next Steps
Once your Walmart account is connected, you can:
- Connect another source – Add additional data sources to your hub from the Sources section
- Create a report – Build reports using your Walmart data in Data Studio, Google Sheets, Microsoft Excel, or Data Builder
- Export your data – Set up exports to destinations like BigQuery, FTP, SQL, or Amazon S3 (available on eligible plans)
For a comprehensive overview of the Walmart connector's features, available data fields, and limitations, see the Walmart Data Connector User Guide.
Troubleshooting
If you encounter issues during or after the connection process, see Troubleshooting Walmart for help resolving common Walmart connector errors.