Walmart Data Connector User Guide

Walmart Data Connector User Guide

Are you looking to streamline your Walmart marketplace data analysis and reporting? This guide will walk you through the process of connecting your Walmart seller account to Power My Analytics, enabling you to automate data collection, centralize your metrics, and create powerful reports. By following these steps, you'll be able to save time and gain valuable insights into your Walmart sales performance.

Prerequisites

Before you begin, ensure you have the following:
  1. A Client ID and Client Secret from your Walmart Developer account
  2. Power My Analytics added in Walmart as a Solution Provider with view_only permission for the following:
    1. Inventory
    2. Orders
    3. Returns
    4. Shipping
    5. Reports
For information on adding Power My Analytics as a solution provider and obtaining your Client ID and Client Secret, please see How to Connect to Walmart.

Adding Walmart as a Data Source

  1. Log in to your Power My Analytics hub.
  2. Navigate to the Sources section in the menu.
  3. Click on + New Data Source.
  4. Select Walmart from the gallery of available sources
  5. Enter your Walmart Client ID and Client Secret.
  6. Provide a name for this account connection.
  7. Click Connect to finalize.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Walmart data:
  1. In your PMA hub, go to Reports > Looker Studio
  2. Click on Walmart under the Create Looker Studio Report section (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g., "Walmart - Your Organization")
      2. Select your Power My Analytics hub from the dropdown
      3. Optional: Leave "Use report template for new reports" checked if you want to use the PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Choose your Walmart account (for real data) or "Sample Account" (for sample data)
      2. Click Next
    3. Step 3:
      1. Optional: Select "Optional - Order Status Filter" for your reports
      2. Optional: Allow "Optional - Order Status Filter" modification in reports
      3. Click Connect in the top right to complete the data source configuration
    4. Step 4:
      1. Click Create Report in the top right corner
For a quick start, use our pre-built Walmart demo template.

Key Reports and Fields

Walmart data in Power My Analytics includes a wide range of metrics and dimensions. Some popular metrics include:
  • Key Performance Metrics: Orders, Returns, Inventory Count, Qty Sold, Revenue, Sales by State, Sales by Product
  • Product Sales Metrics: Qty Sold, Qty Refunded, Product Revenue
  • Orders Metrics: Order Quantity, Refunded Quantity, Item Price, Tax Amount, Shipping Amount
  • Inventory Metrics: Inventory Count, Price, Inventory Value, Average Rating, # of Reviews
  • Item Lifetime Performance Metrics: GMV, Commission, GMV Commission, AUR, Total Units Sold, Cancelled Units, Cancelled Sales
  • Returns Metrics: Refunded Quantity, Charge Totals, Qty Returned, Refunded Qty (returns)
  • Reconciliation Metrics: Gross Sales, Commissions, Net Fees, Item Price
For a complete list of available Walmart fields in Power My Analytics, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Most metrics can be backfilled for up to 180 days.
    1. Returns data can be backfilled for up to 2 years.
    2. Inventory is a live metric and cannot be backfilled.
  2. API key changes: If you create new API keys for your Walmart account after connecting to PMA, you'll need to create a new Walmart data source in your hub and update your existing reports to use the new data source.
  3. Reconciliation data: This is not available daily and will populate 2 to 3 times per month.
  4. Inventory reporting: Include the current date in your date range to get the most recent inventory values.
  5. Geographic limitation: PMA only supports the United States Walmart API. Mexico and Canada use different APIs and are not supported.

Unavailable Data

  1. Realtime data
  2. Custom fields

Account Behavior When Reconnecting with New API Keys

If you create new API keys for your Walmart account after previously connecting to Power My Analytics using your earlier API keys, your Walmart data sources and reports in PMA will be affected in the following ways:
  1. When you connect to your Walmart account in PMA using your new API keys, this will create a new Walmart data source in your hub corresponding to the new keys.
  2. This will not reconnect the previously connected Walmart data source corresponding to the earlier API keys.
  3. Your existing reports using your previous Walmart data source will need to be changed to use the newly connected Walmart data source.

Troubleshooting

See our article Troubleshooting Walmart for information on issues that may affect the Walmart connector.


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