LinkedIn Ads Data Connector User Guide

LinkedIn Ads Data Connector User Guide


The following article is a guide to automating reports with your LinkedIn Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your LinkedIn Ads reports. To begin creating reports with your LinkedIn Ads connector, you will need at least one LinkedIn Ads account as well as access to Google Data Studio or Google Sheets.

Available Data

  1. Key Performance Indicators - Impressions, clicks, key results, spend, and cost per result among others.
  2. Member Demographics - Detailed breakdowns by company, company size, country, county, industry, job function, job title, region, and seniority.
    1. A note on demographics: LinkedIn provides estimates for the individual demographic breakouts to protect member data
  3. Campaign breakdowns - Conversions, performance, delivery, engagement, video, and budget.
  4. Lead Gen performance
  5. Geographical breakdowns
  6. Complete List of Fields.

API Limitations

  1. Conversions by conversion name - At the campaign or ad level.
  2. Age and device type demographics - These are not collected to protect member privacy.
  3. Event Registrations - The LinkedIn Ads API currently does not support Registrations. LinkedIn intends to add this field to future releases.
  4. Rate Limit - Charts with more than 15,000 rows may load slowly or receive errors as they exceed the API's rate limit.
  5. Date range - The LinkedIn Ads API cannot report Reach and Average Frequency for more than 92 days. Reports with a date range of more than 92 days will return an incorrect value of 0. Learn more about this API limitation and how to update your reports. 
  6. Reach - Reach is being developed by LinkedIn Ads and is not guaranteed to match the UI exactly.

Connection Requirements

An account with Viewer access is required for a successful connection.

Backfilling

Power My Analytics initially backfills 13 months of data when you connect to LinkedIn. Run a manual backfill to access up to 2 years of data.

Troubleshooting

Follow the instructions in our Basic Troubleshooting guide to get your reports working again.

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