LinkedIn Ads Data Connector User Guide

LinkedIn Ads Data Connector User Guide

Info
LinkedIn Ads is a powerful platform for B2B marketing, lead generation, and brand awareness campaigns. This guide will help you connect your LinkedIn Ads account to Power My Analytics, enabling you to create comprehensive reports and gain valuable insights into your advertising performance.



Prerequisites

Before connecting LinkedIn Ads to Power My Analytics, ensure you have:
  1. A LinkedIn account with Viewer access to the ad account you want to connect

Grant Viewer Access to an Account

To grant Viewer access to an account:
  1. Go to your ad account and click Add people.



  2. Find the account you want to add and click Assign role. 



  3. Select the Viewer role and click Add.

Adding LinkedIn Ads as a Data Source

  1. Navigate to your Power My Analytics Hub and select Sources from the menu.
  2. Click + New Data Source and choose LinkedIn from the gallery.
  3. Sign in to your LinkedIn account to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your LinkedIn Ads data:
  1. After adding LinkedIn Ads as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select LinkedIn Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "LinkedIn Ads - Organization Name")
      2. Choose your Power My Analytics hub from dropdown
      3. Optional: Leave "Use report template for new reports" checked to use PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select LinkedIn Ads account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3: 
      1. Choose "Accounts" for reports
      2. Optional: Allow "Accounts" modification in reports
      3. Click Connect (top right) to complete the data source configuration
    4. Step 4: 
      1. Click Create Report (top right)
For a quick start, use our pre-built LinkedIn Ads demo template.

Key Reports and Fields

LinkedIn Ads data in Power My Analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Campaign and Campaign Group Metrics: Spent, Impressions, Clicks, Average CTR, Average CPM, Average CPC, Conversions, Cost per Conversion, Leads, Cost Per Lead, Event Registrations
  • Campaign Delivery Metrics: Spent, Impressions, Reach, Average Frequency, Average CPM
  • Campaign Engagement Metrics: Reactions, Comments, Shares, Follows, Other, Clicks to Landing Page, Total Engagement, Engagement Rate
  • Conversions and Leads Metrics: Conversions, Click Conversions, View Conversions, Cost per Conversion Total Conversion Value, Leads, Cost Per Lead, Event Registrations
  • Video Metrics: Key Results, Cost Per Result, Video Views, Views @ 25%, Views @ 50%, Views @ 75%, Video Completions, Full Screen Plays
  • Budget Metrics: Spent, Key Results, Cost Per Result, Total Budget, Daily Budget, Start Date, End Date
  • Ad Metrics: Spent, Key Results, Cost Per Result, Impressions, Clicks, Average CTR, Average CPM, Average CPC, Conversions, Cost per Conversion, Leads, Cost Per Lead, Event Registrations
  • Lead Gen Metrics: Spent, Lead Form Opens, Cost Per Lead Form Opens, Leads, Cost Per Lead
  • Demographic Metrics: Impressions, Clicks, CTR by Member Job Function, Member Job Title, Member Company, Member Industry, Member Seniority, Member Company Size
  • Location Metrics: Impressions by Member Country
For a complete list of available LinkedIn Ads fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Up to 2 years, with an initial backfill of 13 months when you connect your LinkedIn Ads account as a data source
  2. Conversions by Conversion Name: Conversions by conversion name are available at the campaign or ad level
  3. Demographic Data Delay: Demographic data is delayed by up to 48 hours
  4. Paused Campaigns: Demographic data cannot be obtained for paused campaigns
  5. Rate Limit: Charts with over 15,000 rows may load slowly or produce an error due to exceeding the API's rate limit
  6. Reach and Average Frequency Date Range: Reach and Average Frequency reporting is limited by LinkedIn’s API to 92 days. Reports with a date range of over 92 days will return an incorrect value of 0 for these fields.
  7. Reach: The Reach field is under development by LinkedIn and may not match UI values exactly
  8. Six-Month Limitation on Daily Data Granularity: For time frames longer than 6 months, daily data is not retained. The entire month of data will be reported for each month beyond 6 months.

Unavailable Data

  1. Event registrations
  2. Thumbnails for videos and carousel posts
  3. Reporting on personal pages
  4. Custom fields

Demographic Reporting Limitations

Demographic reports have several limitations to protect user privacy:
  1. Age and device type demographics are not reported
  2. Demographic values with fewer than 3 events are not reported
  3. Demographics cannot be reported with carousel metrics
  4. Only the top 100 demographic values for each creative will be reported for each day
  5. The following metrics cannot be combined with demographic dimensions: Card Clicks, Card Impressions, Viral Card Clicks, and Viral Card Impressions

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the LinkedIn Ads connector.


    Still having issues?
    Send us a ticket and we will get back to you.
    Submit a ticket

      • Related Articles

      • LinkedIn Companies Data Connector User Guide

        LinkedIn Companies is a powerful data source that provides valuable insights into your company's LinkedIn page performance. This guide will walk you through the process of setting up and using the LinkedIn Companies data source in Power My Analytics, ...

      • Google Ads Data Connector User Guide

        Google Ads is a powerful online advertising platform that allows businesses to reach potential customers across Google's vast network. This guide will walk you through how to connect your Google Ads data to Power My Analytics, create reports in ...

      • Instagram Ads Data Connector User Guide

        Instagram Ads allows businesses to create and run paid advertisements on the Instagram platform. This guide will walk you through setting up Instagram Ads as a data source in Power My Analytics and creating reports in Looker Studio. Prerequisites ...

      • Pinterest Ads Data Connector User Guide

        Pinterest Ads is a powerful advertising platform that allows businesses to promote their products and services to Pinterest's vast user base. This guide will walk you through the process of connecting your Pinterest Ads account to Power My Analytics, ...

      • Quora Ads Data Connector User Guide

        Quora Ads allows marketers to reach a highly engaged audience through targeted advertising on the Quora platform. This guide will walk you through how to connect your Quora Ads data to Power My Analytics and create insightful reports in Looker ...