LinkedIn Business Manager Data Connector User Guide

LinkedIn Business Manager Data Connector User Guide

Are you looking to streamline your B2B marketing efforts and gain deeper insights into your LinkedIn advertising performance? The LinkedIn Business Manager data connector from Power My Analytics is designed to help you automate data collection, centralize your metrics, and create powerful, customized reports. This guide will walk you through the setup process, explain key features, and highlight important considerations to help you make the most of this powerful tool.


Prerequisites

Before you begin, ensure you have:

For instructions on creating your Business Manager account, please see the LinkedIn Business Manager Onboarding Overview.

Adding LinkedIn Business Manager as a Data Source

  1. Log in to your Power My Analytics Hub
  2. Navigate to Sources in the main menu
  3. Click + New Data Source
  4. Select LinkedIn from the gallery of options
  5. Sign in to your LinkedIn account to authenticate

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your LinkedIn Business Manager data:
  1. After adding LinkedIn Business Manager as a data source in your PMA Hub, navigate to Reports > Looker Studio 
  2. Select LinkedIn Business Manager under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1: 
      1. Name your data source (e.g. "LinkedIn Business Manager - Organization Name")
      2. Choose your Power My Analytics Hub from dropdown
      3. Optional: Leave "Use report template for new reports" checked to use PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select LinkedIn Business Manager account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3:
      1. Choose "Ad Accounts", "Attribution model", "Lookback window" for reports
      2. Optional: Allow "Ad Accounts", "Attribution model", "Lookback window" modification in reports
      3. Click Connect (top right) to complete data source configuration
    4. Step 4:
      1. Click Create Report (top-right)
For a quick start, use our pre-built LinkedIn Business Manager demo template.

Key Features and Reports

The LinkedIn Business Manager connector offers a wealth of data for creating insightful reports. Some common reports and metrics include:

Revenue Attribution Report

  • Top Line Metrics: Revenue Won, Return On Ad Spend, LinkedIn Ad Spend, Pipeline Amount
  • Performance Over Time: Revenue Won by Date
  • Funnel Metrics: Leads, Open Opportunities, Closed Won
  • Conversions: Lead Conversion Rate, Opportunity Win Rate, Average Deal Size, Average Days to Close

For a complete list of available fields, consult the Schema Explorer.

Limitations and Important Considerations

  • Backfilling: Backfilling is limited to 2 years
  • Data Noise: LinkedIn's API intentionally adds small amounts of "noise" to protect customer privacy. This effect increases over longer date ranges.

Unavailable Data

  1. Pipeline Amount

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the LinkedIn Business Manager connector.


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