LinkedIn Companies Data Connector User Guide

LinkedIn Companies Data Connector User Guide

LinkedIn Companies is a powerful data source that provides valuable insights into your company's LinkedIn page performance. This guide will walk you through the process of setting up and using the LinkedIn Companies data source in Power My Analytics, helping you to effectively track and analyze your LinkedIn company page metrics.


Prerequisites

Before you begin, ensure you have:
  1. A LinkedIn Companies account with Super Admin access

Adding an Account as Super Admin

To grant Super Admin access to a LinkedIn account:
  1. Go to your LinkedIn page and click Admin tools.
  2. Under Settings, click Manage admins.



  3. Go to Page admin or Paid media admins and click Add admin.
  4. Find the user you'd like to add. Grant them the Super admin role and click Save changes.

Adding LinkedIn Companies as a Data Source

  1. Navigate to your Hub and select Sources from the menu.
  2. Click + New Data Source and choose LinkedIn from the gallery.
  3. Sign in to your LinkedIn account to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your LinkedIn Companies data:
  1. After adding LinkedIn Companies as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select LinkedIn Companies under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "LinkedIn Companies - Organization Name")
      2. Choose Power My Analytics hub from dropdown
      3. Optional: Leave "Use report template for new reports" checked for PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: select LinkedIn Companies account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3:
      1. Choose "Company" for reports
      2. Optional: Allow "Company" modification in reports
      3. Click Connect (top right) to complete the data source configuration
    4. Step 4:
      1. Click Create Report (top right)
For a quick start, use our pre-built LinkedIn Companies demo template.

Key Reports and Fields

LinkedIn Companies data in Power My analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Visitor Analytics Metrics: Page views, Unique visitors, Custom button clicks, Desktop unique visitors, Mobile unique visitors
  • Visitor Demographics Metrics: Job function, Company size, Industry, Seniority
  • Visitor Locations Metrics: Visitors by location
  • Follower Analytics Metrics: Total Followers, New Followers, Sponsored followers, Organic followers
  • Content Analytics Metrics: Reactions, Comments, Reposts, Impressions
  • Updates Metrics: Impressions, Video views, Clicks, CTR, Reactions, Comments, Shares, Engagement rate
For a complete list of available LinkedIn Companies fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Data delay: Data reporting is always delayed by 2 days, reports including today or yesterday in the date range may include figures that are not finalized
  2. Company Reactions and Comments: Reactions and comments will not include interactions from companies
  3. Deleted likes and comments: Deleted likes and comments will not be removed from Reactions and Comments total values
  4. Period Page reporting: Period Page reports will not fetch data from the last 48 hours
  5. Reporting posts by date: When reporting posts by date, the creation date field (createdAt) of the post will be used as the date. The publish date field (publishedAt) of the post will not be used as the date.
  6. Brand page data: Brand page data is lifetime only
  7. [collection] fields: Fields ending in [collection] represent key/value pairs. A Key dimension can only be paired with its matching Value metric to create a table.



    Adding a key or value to a table with another metric or dimension will result in an error.

Unavailable Data

  1. Target Audience unavailable for posts
  2. Sponsored clicks and impressions only available in LinkedIn Ads
  3. Image preview unavailable for videos
  4. Reporting on LinkedIn personal pages is unavailable
  5. Realtime data
  6. Custom fields

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect LinkedIn connectors.


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