Every Power My Analytics plan includes a set number of accounts. If you connect more accounts than your plan includes, the extra accounts are billed as "overages." This article explains exactly how those overage charges are calculated, so there are no surprises on your bill.

What counts toward an overage?

An account is an individual data set within a connected data source (for example, an ad account under Facebook Ads, a Page under Facebook Insights, or a property in Google Analytics 4). For a plain-language walkthrough of what does and does not count as an account, see What is an "Account?".

An account starts counting toward your plan the moment it is connected, whether or not it is ever used in a report. For when an added or removed account actually changes your bill, see When Does Adding an Account Affect My Bill?

Each plan includes a set number of accounts:

• Free plan: Sample data only; no customer accounts, so no overages apply.
• Business plan: 5 accounts total, pooled across all of your data sources.
• Grow plan: 7 accounts per source, with unlimited data sources.
• Pro plan: 20 accounts per source, with unlimited data sources.
• Custom plan: Account quotas are customized to your agreement.

How overages are calculated

Business plan

The Business plan includes 5 accounts total, shared across every connected data source. Any account beyond those 5 is billed at $14.95/month each.

Grow plan

The Grow plan includes 7 accounts per source, across unlimited data sources. Pricing for additional accounts beyond the included amount on the Grow plan is not yet published; contact our team for current details.

Pro plan

The Pro plan includes 20 accounts per source. Here is the part that saves most agencies money: overages are based on your single highest-count connector, not the sum of every connector.

In practice, that means:

• PMA looks at whichever data source has the most connected accounts.
• Only the accounts above the included 20 in that one connector are billed as overages.
• Every other connector is left out of the overage calculation, as long as it has fewer accounts than your highest-count connector.

Example: Your hub has 27 accounts in Facebook Ads, 22 in Google Ads, and 8 in GA4. Your overage is based only on Facebook Ads (your highest-count connector): 27 minus the 20 included = 7 additional accounts billed. Google Ads and GA4 do not add to the overage, because neither exceeds your highest-count connector.

Additional Pro accounts are priced on a volume scale (the more you add, the lower the price per account):

Custom plan

Custom plan account quotas and overage pricing are tailored to your agreement. Your dedicated representative can walk you through the specifics.

Other addons that can affect your bill

Accounts are the most common overage, but two other addons follow the same "beyond what's included" model:

• Business locations (Google Business Profile): The Business plan includes 5 ($1.70/month per additional location); the Grow plan includes 10; the Pro plan includes 100 ($0.50/month per additional location).
• Admins: The Business plan includes 2 ($4.95/month per additional admin); the Grow plan includes 3. The Pro and Custom plans include unlimited admins at no extra charge.

Avoid surprise overages

Tip: Hub Owners on the Business and Pro plans can set an Account Limit in Settings > Account Limits to cap how many accounts can be connected per data source type. It is the easiest way to keep overages predictable. See Manage Account Limits in Your Hub.

You can review your current usage and charges anytime under Billing > My Plan in your hub. For a full breakdown of plans, pricing, and addons, see Billing Basics and Best Practices.

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