How We Calculate Plan Overages
What counts toward an overage?
An account is an individual data set within a connected data source (for example, an ad account under Facebook Ads, a Page under Facebook Insights, or a property in Google Analytics 4). For a plain-language walkthrough of what does and does not count as an account, see What is an "Account?".
Each plan includes a set number of accounts:
- Free plan: Sample data only; no customer accounts, so no overages apply.
- Business plan: 5 accounts total, pooled across all of your data sources.
- Pro plan: 20 accounts per source, with unlimited data sources.
- Custom plan: Account quotas are customized to your agreement.
How overages are calculated
Business plan
The Business plan includes 5 accounts total, shared across every connected data source. Any account beyond those 5 is billed at $14.95/month each.
Pro plan
The Pro plan includes 20 accounts per source. Here is the part that saves most agencies money: overages are based on your single highest-count connector, not the sum of every connector.
In practice, that means:
- PMA looks at whichever data source has the most connected accounts.
- Only the accounts above the included 20 in that one connector are billed as overages.
- Every other connector is left out of the overage calculation, as long as it has fewer accounts than your highest-count connector.
Additional Pro accounts are priced on a volume scale (the more you add, the lower the price per account):
Additional Accounts | Monthly (each) | Yearly (each) |
1 - 10 | $9.95 | $99.50 |
11 - 20 | $9.10 | $91.00 |
21 - 30 | $8.30 | $83.00 |
31 - 40 | $7.50 | $75.00 |
41 - 50 | $6.70 | $67.00 |
51 - 60 | $5.95 | $59.50 |
61+ | $4.95 | $49.50 |
Custom plan
Custom plan account quotas and overage pricing are tailored to your agreement. Your dedicated representative can walk you through the specifics.
Other addons that can affect your bill
Accounts are the most common overage, but two other addons follow the same "beyond what's included" model:
- Business locations (Google Business Profile): The Business plan includes 5 ($1.70/month per additional location); the Pro plan includes 100 ($0.50/month per additional location).
- Admins: The Business plan includes 2 ($4.95/month per additional admin). The Pro and Custom plans include unlimited admins at no extra charge.
Avoid surprise overages
You can review your current usage and charges anytime under Billing > My Plan in your hub. For a full breakdown of plans, pricing, and addons, see Billing Basics and Best Practices.
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