What is an "Account?"

What is an "Account?"

For billing purposes, an account is a data source for which you create reports.

You are not alone in asking. We get this question a lot! It is confusing because for each connector, it may be called something different. 

What an account is

In Facebook Insights, an account is your Page.


For YouTube Analytics, a Channel is an account.



For Google Analytics, it can be different. In Universal Analytics, a View is an account.


But in GA4, an account is a Property .


And in Microsoft Ads, an Account is an account.


What an account is not

This can sometimes be even more confusing because the login you use at your data source may be called an "account" but it will not be billed that way. 

A Facebook Ads business manager login is not an account. In this case, an Ad Account is an account.



An MCC login for Google Ads is not an account. In this case, an Account is an account.



    Still having issues?
    Send us a ticket and we will get back to you.
    Submit a ticket

      • Related Articles

      • How to Block an Account

        Data sources (accounts) that you've disconnected may unexpectedly reappear in your Sources section. This guide will help you understand why this happens and provide two effective solutions to permanently block a data source. Understanding the Issue ...

      • When Will I Be Billed?

        This article will help you find the billing date for your PMA subscription. You will be billed for the first time on the day your trial ends. Each following month, your account will be billed on that day. For example, if your trial expired on January ...

      • Why Does PMA Request Permission to Access My Account?

        When you first connect a data source with Power My Analytics, you'll be prompted to authorize permissions for PMA to access your account. Customers often want to know why access to their entire account is necessary just to read data from a source. We ...

      • Which Amazon Seller Central Markets Are Supported? Do I Need More than One Account?

        This article will help you understand how we calculate accounts in our Amazon Seller Central connector and how to filter sales by Marketplace in your reports. Billing and Accounts For billing purposes, each region counts as one account under the ...

      • Why Did My Bill Increase?

        Is your bill higher than you expected? This article will show you how to view a breakdown of your billing. To see a detailed breakdown of your bill, go to your hub. Click the three dots in the upper-right corner and click Billing. At the top right, ...