One of our key differentiators is that we do not direct-connect to APIs. Instead, we store data in our servers (the same Google servers used by Google Analytics, Data Studio and other Google products) so that the data is available at all times. When Facebook or Bing's API’s go down – we are still up. Supermetrics and other services do not store your data, so your queries take longer to process due to the need to connect to the APIs and sometimes you will not get data due to API downtime or latency.