YouTube Analytics Data Connector User Guide

YouTube Analytics Data Connector User Guide

The following article is a guide to automating reports with your YouTube Analytics connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your YouTube Analytics reports. To begin creating reports with your YouTube Analytics connector, you will need at least one YouTube account as well as access to Looker Studio or Google Sheets.



Available Data

  1. Key Performance Indicators - Views, watch time, subscribers gained, top videos, and total subscribers.
  2. Channel and Video Breakdowns - Subscriber, video, and view counts by channel with the option to modify the channel in the connector configuration screen. Video details include a thumbnail image, description, URL, status, category, comments, likes, and dislikes.
  3. Top 200 Breakdown - Top 200 videos in one or many channels by title, image or URL thumbnail, URL, views, watch time, duration, and shares.
  4. Demographics - Geographical data, age, and gender.
  5. Subscribed Status Breakdowns - Views, watch time, and shares by subscriber status.
  6. Complete List of Fields.

API Limitations

  1. There is a 48-hour data delay from Google's YouTube Analytics API to ensure quality data.
  2. Impressions - Only Ad Impressions and Card Impressions are available via the API.
  3. Time-based reports - Time-based reports cannot be broken down by another dimension. Instead, create separate reports, with one report using a time dimension and another report using the other dimensions.
  4. Realtime data - Realtime data is not available.
  5. Custom fields - Custom fields are not available.

Connection Requirements

Brand accounts require Content Manager access to receive data. All other accounts require Owner access.

Since YouTube is a Google property, you will need to add your channel's associated Gmail account as a new source.



Grant Power My Analytics access to all YouTube-related permissions. Power My Analytics cannot make any changes to your YouTube account. This is a Google requirement for data sharing.



All channels managed by the connected Gmail account will appear on the connector configuration screen. You will only be billed for channels for which a report is created. Each channel for which a report has been created will be billed as an account.



Show Thumbnails as Images

To show images, click on the small URL icon next to the Thumbnail field. Under Type , select URL , then Image.

The menu option in Looker Studio to select images to display as thumbnails.

Backfilling

In accordance with YouTube's terms of service, data is only stored for 30 days.

Troubleshooting

Follow the instructions in our Basic Troubleshooting guide to get your reports working again.

    Still having issues?
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