Data Destinations
Once you've connected sources and built datasets, Power My Analytics offers multiple ways to visualize, analyze, and export your data. Not sure which to choose? Most users start with Data Visualization or Spreadsheets for immediate insights.
Reports & Analysis
For users who want to visualize and analyze their data
Data Visualization (Most Popular)
Create interactive dashboards and visual reports that tell compelling stories with your marketing data.
Looker Studio
- Best for: Client reporting, performance dashboards, shareable reports
- Features: Free, web-based, real-time collaboration
- Time to setup: 5-10 minutes with templates
- View Looker Studio guide →
- Watch video tutorial →
Power BI
- Best for: Enterprise reporting, complex data models, Microsoft ecosystem
- Features: Advanced analytics, AI insights, mobile apps
- Time to setup: 10-15 minutes
- View Power BI guide →
Tableau
- Best for: Advanced data visualization, statistical analysis
- Features: Powerful calculations, advanced chart types
- Time to setup: 15-20 minutes
- View Tableau guide →
Spreadsheets
Auto-updating spreadsheets that refresh with your latest marketing data. Perfect for detailed analysis and custom calculations.
Google Sheets
- Best for: Budget tracking, campaign analysis, data manipulation
- Features: Real-time collaboration, custom formulas, pivot tables
- Time to setup: 2-5 minutes
- View Google Sheets guide →
Microsoft Excel
- Best for: Complex analysis, VBA automation, offline access
- Features: Advanced formulas, macros, Power Query integration
- Time to setup: 2-5 minutes
- View Excel guide →
🔄 Data Exports & Pipelines
For users who need data in external systems
API Access
Programmatically access your data for custom applications and integrations.
- Best for: Custom dashboards, app integrations, automated workflows
- Features: RESTful endpoints, JSON format, authentication
- View API documentation →
BigQuery
Stream your marketing data directly to Google's enterprise data warehouse.
- Best for: Large-scale analytics, machine learning, joining with other data
- Features: Serverless, real-time analysis, Google Cloud integration
- Update frequency: Hourly or daily
- View BigQuery guide →
FTP/SFTP
Scheduled file delivery to FTP servers for legacy system integration.
- Best for: Legacy systems, partner data sharing, automated file transfers
- Features: Scheduled delivery, multiple file formats, secure transfer
- Formats: CSV, TSV, JSON
- View FTP guide →
Google Analytics 4
Send your marketing data into GA4 for unified analytics.
- Best for: Multi-channel attribution, audience building, remarketing
- Features: Event tracking, custom dimensions, audience integration
- View GA4 export guide →
SQL Databases
Direct integration with your SQL databases for enterprise data management.
Supported Databases:
Azure SQL Warehouse - Setup guide →
MySQL - Setup guide →
PostgreSQL - Setup guide →
- Best for: Custom BI tools, data warehousing, enterprise reporting
- Features: Automatic schema creation, incremental updates, data type mapping
🎯 Quick Start Recommendations
"I want to..."
- Show clients their campaign performance → Start with Looker Studio
- Track budgets and spending in detail → Use Google Sheets
- Get quick insights without building reports → Try AI Insights 🆕
- Feed data into our company's data warehouse → Set up BigQuery or SQL
- Share data files with partners → Configure FTP delivery
- Build enterprise dashboards → Choose Power BI or Tableau
- Access data programmatically → Use our API
Remember: You can always start with one destination type and add others later as your needs grow!
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