GA4 Cost Import Field Mapping
When setting up cost imports with PMA in Google Analytics 4, each of our supported connectors has its own set of field mappings that must be manually entered. This is a limitation of GA4. In this article, we'll show you which field names to use for each of our connectors when configuring field mappings.
Before getting started, make sure you have already set up your cost import data report in Data Explorer and configured your FTP export. See our article Set Up GA4 Cost Data Imports Over Secure FTP for each of the previous steps.
Find your connector below to view the field mappings to enter in GA4.
AdRoll
Analytics field | Import field |
Campaign ID | campaign_eid |
Campaign source | utm_source |
Campaign medium | utm_medium |
Campaign name | utm_campaign |
Date | date |
Daily cost | cost |
Daily clicks | clicks |
Daily impressions | impressions |
Facebook Ads
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | actions_link_click |
| Daily impressions | impressions |
Instagram Ads
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | clicks |
| Daily impressions | impressions |
LinkedIn Ads
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | costInLocalCurrency |
| Daily clicks | clicks |
| Daily impressions | impressions |
Microsoft Advertising
| Analytics field | Import field |
| Campaign ID | CampaignId |
| Campaign source | DestinationUrl_utm_source |
| Campaign medium | DestinationUrl_utm_medium |
| Campaign name | DestinationUrl_utm_campaign |
| Date | TimePeriod |
| Daily cost | Spend |
| Daily clicks | Clicks |
| Daily impressions | Impressions |
Outbrain
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | clicks |
| Daily impressions | impressions |
PerfectAudience
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | clicks |
| Daily impressions | impressions |
Pinterest Ads
| Analytics field | Import field |
| Campaign ID | CAMPAIGN_ID |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | DATE |
| Daily cost | SPEND_IN_MICRO_DOLLAR |
| Daily clicks | CLICKTHROUGHS |
| Daily impressions | IMPRESSIONS |
Quora
| Analytics field | Import field |
| Campaign ID | campaignId |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | clicks |
| Daily impressions | impressions |
Snapchat
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spend |
| Daily clicks | swipes |
| Daily impressions | impressions |
Taboola
| Analytics field | Import field |
| Campaign ID | campaign_id |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | date |
| Daily cost | spent |
| Daily clicks | clicks |
| Daily impressions | impressions |
Yahoo Native Ads
| Analytics field | Import field |
| Campaign ID | Campaign_ID |
| Campaign source | utm_source |
| Campaign medium | utm_medium |
| Campaign name | utm_campaign |
| Date | Day |
| Daily cost | Spend |
| Daily clicks | Clicks |
| Daily impressions | Impressions |
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