Facebook Insights Total Reach Has Low Values for Grand Total

Facebook Insights Total Reach Has Low Values for Grand Total


Facebook Insights reports of Total Reach can show a Grand Total value that is lower than expected. This article will help you identify and troubleshoot the issue.


This article will address the following issue:

In your Facebook Insights reports, the Grand total for Total Reach is less than the sum of the Total Reach for each daily row in the range.


Cause

Some Facebook users are recorded as part of the Total Reach on more than one day. The Grand total value is a sum of unique users over the date range, not a sum of the daily Total Reach values. This is a separate request to Facebook's API. This request reports the total reach without double-counting users reached on more than one day. This figure is accurate and is the same value shown in Facebook Insights UI for weekly reach.


    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Troubleshooting Facebook

        Facebook's API is complex and often difficult to work with due to continuous changes and little documentation or support. Here you will find the most up-to-date information we have to troubleshoot issues that arise while making Facebook reports. ...
      • Facebook Insights Data Connector User Guide

        The following article is a guide to automating reports with your Facebook Insights connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Facebook Insights reports. To ...
      • Instagram Insights Reach and Engagement Numbers Are Low

        This article will help you troubleshoot low reach and engagement data in your Instagram Insights report. Cause Instagram's API has limitations on the reach and engagement data that is reported. While the Meta UI for Instagram Insight reports reach ...
      • Missing Pages in Facebook Insights

        Sometimes, Facebook changes app permissions and they need to be refreshed. This can cause frustration when you're trying to connect to Facebook Insights and you see missing pages. This page will help you get back on track. This page will assist you ...
      • Instagram Insights Data Connector User Guide

        Our Instagram Insights connector provides a wide range of important data that can make reporting easy. This article will tell you everything that you need to know about how to get the most out of your Instagram Insights reports. Available Data Key ...