Facebook Insights Total Reach Has Low Values for Grand Total
Facebook Insights reports of Total Reach can show a Grand Total value that is lower than expected. This article will help you identify and troubleshoot the issue.
This article will address the following issue:
In your Facebook Insights reports, the Grand total for Total Reach is less than the sum of the Total Reach for each daily row in the range.
Some Facebook users are recorded as part of the Total Reach on more than one day. The Grand total value is a sum of unique users over the date range, not a sum of the daily Total Reach values. This is a separate request to Facebook's API. This request reports the total reach without double-counting users reached on more than one day. This figure is accurate and is the same value shown in Facebook Insights UI for weekly reach.
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