Connecting Amazon DSP uses your own Login with Amazon (LwA) security profile with Amazon Ads API access. You will need a security profile, approved API access, a Client ID, and a Client Secret. Because Amazon reviews API access requests, the first-time setup can take several days. This article shows you how to set up everything you need and connect Amazon DSP to your Hub.

Already connect Amazon Ads to Power My Analytics? You can use the same security profile for Amazon DSP. Skip to Step 4 to add the Amazon DSP return URL, and then connect in Step 5.

Before you begin

Step 1: Create your Login with Amazon (LwA) security profile

Register as a developer

Create a security profile

1. Click Create a new security profile.
2. Enter a Security Profile Name and a Security Profile Description.
3. Enter your organization's privacy policy URL as the Consent Privacy Notice URL.
4. Click Save.
   

Step 2: Apply for Amazon Ads API access

1. Sign in to Amazon Ads with the email address you used in Step 1.
2. Complete the Amazon form to apply for Direct Advertiser API access. Make sure these options are selected:
   • Data and access: Advertising - Manage advertising campaigns and creative, and receive advertising reporting metrics.
   • Development resources: In-house developer(s) who are employees of the company.
3. Submit the form. Amazon's review can take several days, and you will receive an approval email from Amazon Ads.

Step 3: Assign API access to your security profile

Before you start Step 3, open a separate browser tab, sign out of all other Amazon accounts, and sign in to the Amazon account you used in Step 2. This reduces the chance of errors.

1. Click the link in the approval email from Amazon Ads.
2. When you see the message about creating a client application with LwA, click Continue.
3. Select the LwA security profile you created in Step 1 and click Submit.
4. Check the scopes that are displayed. Amazon DSP needs these two scopes:
   • profile
   • advertising::campaign_management

Step 4: Add the Amazon DSP return URL

1. Sign in to Amazon Developer, click Settings in the top menu bar, then click Security Profiles.
   
2. Click the name of your security profile to open its Security Profile Management page, then click the Web Settings tab.
3. Click Edit. In the Allowed Return URLs field, paste the Amazon DSP return URL:
   https://us-central1-power-my-analytics.cloudfunctions.net/connectors-amazondsp-auth/token
4. If the field already has other URLs (for example, the Amazon Ads return URLs), click Add Another and paste the Amazon DSP URL in the new field. Keep the existing URLs so your Amazon Ads connection keeps working.
5. Click Save.

The Amazon DSP return URL is different from the Amazon Ads return URLs. If you only have the Amazon Ads URLs, Amazon will show a return URL error when you connect Amazon DSP.

Step 5: Add Amazon DSP to your Hub

1. In your Power My Analytics Hub, select Sources from the menu, then click + Add new source.
2. Find Amazon DSP in the gallery.
3. Select your Region: North America (NA), Europe (EU), or Far East (FE).
4. Paste the Client ID and Client Secret from your security profile (Step 1).
5. Click Connect, sign in with the Amazon account that has access to your DSP advertisers, and allow Power My Analytics access.