Pinterest Analytics Following Count Is Inflated

Pinterest Analytics Following Count Is Inflated

This article will address the following issue:

Following Count is higher than in Pinterest's UI.

The Looker Studio demo report template for PMA's Pinterest Analytics data connector, showing the Overview page.

Cause

This is not an error. Pinterest's API includes accounts and interests in following_count

We have submitted feedback to Pinterest about the confusing nature of this metric. They assure us they have taken it into account for future updates.

    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Pinterest Analytics Data Connector User Guide

        The following article is a guide to automating reports with your Pinterest Analytics connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Pinterest Analytics reports. ...
      • Instagram Insights Posts Data is Inflated

        This article will help to resolve the following problem: ​ An Instagram Insights report shows data for posts that does not align with the data shown in Instagram's own analytics. Cause Most of the time, our customers find this error in Google Sheets ...
      • Pinterest Ads Data Connector User Guide

        The following article is a guide to automating reports with your Pinterest Ads connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Pinterest Ads reports. To begin ...
      • Incorrect Summary Row Whenever Filter Is Applied

        This article will address the following issue: Data in the summary row for Unique fields is incorrect whenever a filter is applied in Looker Studio. This bug only affects Unique fields. Cause This is an issue with Looker Studio and Google Sheets that ...
      • Reach And/or Frequency Not Working in Pinterest Ads Report

        This article will address errors in Pinterest Ads reports that include Reach and Frequency. Reach or Frequency data may be incorrect when the report covers a time frame of more than 185 days (approximately 6 months). Cause Reach and Frequency are ...