Get valuable insights into your search visibility by connecting your Semrush account to Power My Analytics. This guide will walk you through setting up Semrush Analytics as a data source and creating reports to track domain rank, organic traffic, keywords, and paid search performance.

Prerequisites

• A Semrush account with a paid subscription that includes an API Units allotment
• Your Semrush API key

Find Your Semrush API Key

Semrush API access is tied to your subscription plan, and there is no free API tier. Each request consumes API units from your Semrush account; unit costs vary by report type and row count.

Adding Semrush Analytics as a Data Source

1. Go to your Power My Analytics hub and select Sources from the main menu.
2. Click + Add new source and choose Semrush Analytics from the gallery of data sources.
3. Enter the API Key that you obtained from Semrush.
4. Optional: Enter a Name to give this account a nickname.
5. Click Connect to authenticate and finish adding your Semrush account as a data source.

Creating a Data Studio Report

1. In the PMA hub, navigate to Reports > Data Studio
2. Select Semrush Analytics under Create Data Studio Report (this will open the official Data Studio application in a new window)
   • Name your data source (e.g., "Semrush Analytics - Business Name")
   • Power My Analytics Hub: Choose your PMA hub from the dropdown
   • User Account: Select your Semrush account (for real data) or "Sample Account" (for sample data)
   • Domains: Select the domains you would like to report on (multiple-selection checkbox menu)
     • Optional: Check Allow "Domains" to be modified in reports if you would like to change the reported domains from within your Data Studio report
   • Optional: Leave "Use report template for new reports" checked to use the PMA demo template
   • Click Connect (top right) to complete the data source configuration
   • Click Create Report (top right)

Key Reports and Fields

• Key Performance Metrics: Rank, Organic Traffic, Organic Keywords, Organic Cost, and Adwords Keywords, plus Organic Traffic and Adwords Traffic by Date, Rank by Date, Organic Keywords and Adwords Keywords by Date, and Organic Cost and Adwords Cost by Date
• Domain and Database Metrics: Rank, Organic Traffic, Organic Keywords, Adwords Traffic, and Adwords Cost by Domain and Database
• Dimensions: Domain, Database, Date, and Data Freshness

Limitations and Important Considerations

• Backfilling: Up to 2 years. Up to 24 months of historical Semrush Analytics data is available for backfilling.
• Rate limits: The Semrush API allows up to 10 requests per second and 10 simultaneous requests per account.
• API unit consumption: Each request consumes API units from your Semrush subscription. Costs scale with data volume and are significantly higher for historical data requests; a historical request can consume several times more units than an equivalent live request.

Unavailable Data

Troubleshooting

• "invalid api key" when connecting: See the Troubleshooting section in How to Connect to Semrush Analytics for the causes and fixes, including pasting a Semrush personal access token (starts with semrtkn-pat-) instead of the API key.
• Data differences between Semrush and PMA reports: Semrush API results can differ from the values displayed in the Semrush website interface due to differences in sampling, caching, filters, and data update cycles. See Semrush's API Troubleshooting guide for details.
• See our article Basic Troubleshooting for information on issues that may affect the Semrush Analytics connector.