TikTok Organic Data Connector User Guide

TikTok Organic Data Connector User Guide

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Get valuable insights into your TikTok organic performance by connecting your TikTok profile data to Power My Analytics. This guide will walk you through setting up and using the TikTok Organic data source.

Prerequisites

Before you begin, make sure your TikTok account meets the following requirements:
  1. Your TikTok account must be a Business account
If you connect your TikTok account without switching it to a Business account:
  1. Profile Insights metrics will return "No data".
After switching your account to a Business account, Profile Insights metrics will become available in your reports within 24-48 hours.

Switch Your TikTok to a Business Account

To switch from a Personal TikTok account to a Business account:
  1. Tap Profile at the bottom of the TikTok app.
  2. Click the menu button.
  3. Choose Settings and privacy.
  4. Click Account.
  5. Click Switch to Business Account and follow the instructions.


Add TikTok Organic as a Data Source

  1. To add the correct TikTok account, you must be logged in to that account in your browser.
    1. Each account must be connected from its own email address.
    2. If you are already logged in to one TikTok account and want to add an additional TikTok account as a data source, you must either log out of the current TikTok account first, or open an incognito window and log into the additional TikTok account you wish to connect.
  2. Navigate to your Hub and select Sources from the menu.
  3. Click + New Data Source and choose TikTok Organic from the gallery.
  4. Sign in to your TikTok account to authenticate.

Create a Looker Studio Report

Follow these steps to create a Looker Studio report using your TikTok Organic data:
  1. After adding TikTok Organic as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select TikTok Organic under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "TikTok Organic - Organization Name")
      2. Choose your Power My Analytics hub from the dropdown
      3. Optional: For a quick start, leave "Use report template for new reports" checked to use PMA's TikTok Organic demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select your TikTok account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3:
      1. Click Connect (top right) to complete the data source configuration
    4. Step 4:
      1. Click Create Report (top right)

Key Reports and Fields

TikTok Organic data in Power My Analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Key Performance Metrics: Total Followers, Net Followers, Engagement, Reached Audience, Likes, Profile Views, Video Views, Comments, Shares
  • Audience Metrics: Net Followers, Total Followers, Reached Audience, Engaged Audience, Genders, Top Countries
  • Video Metrics: Views, Likes, Reach, Shares, Comments
  • Traffic Source Metrics: Traffic Sources
  • Follower Metrics: Follower Countries, Genders
For a complete list of available TikTok Organic fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Up to 2 years of historical data. PMA will automatically backfill 13 months of data when you first connect your TikTok account as a data source.
  2. Video data: All video data is lifetime only.
  3. Profile data: All profile data is daily.
  4. Followers by country: The total count of followers in Countries Distribution will not match the total count of followers, as not every user shares their country information. It will match the data in the TikTok UI as of 48 hours ago.

Unavailable Data

  1. Demographic data: TikTok's API does not support demographic data in video breakdowns
  2. Custom fields

Troubleshooting

See our article Basic Troubleshooting for instructions on issues that may affect the TikTok Organic connector.


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