Announcing Our New Pinterest Organic Connector for Pinterest Analytics and Pinterest Lifetime Analytics Users

Announcing Our New Pinterest Organic Connector for Pinterest Analytics and Pinterest Lifetime Analytics Users

We're excited to announce the launch of our new Pinterest Organic connector, combining Pinterest Analytics and Pinterest Lifetime Analytics into one comprehensive solution. This upgrade will provide you with a more streamlined and powerful Pinterest reporting experience.

Pinterest Organic Launch Information

Pinterest Organic will launch on June 18, 2025.

This new connector simplifies your Pinterest data reporting by combining two of our popular, but potentially confusing, connectors into an easy-to-use one-stop shop for all your Pinterest organic content analytics needs.

What to Expect During the Migration

  1. There will be a very short outage of Pinterest Analytics and Pinterest Lifetime Analytics connectors during the deployment.
  2. Reports using these connectors will temporarily be unable to retrieve data from these data sources.

Required Actions After Launch

Once the outage is over, you will need to reconnect your Pinterest account in the Sources section of your Power My Analytics hub to get your reports working again with the new Pinterest Organic connector.

New Features and Benefits

Enhanced Functionality for Pinterest Lifetime Analytics Users:

  1. Pinterest Lifetime Analytics users will gain access to a new feature that allows you to add sub-accounts, providing more comprehensive Pinterest business account management capabilities.

Key Benefits:

  • Unified Pinterest organic content reporting in a single connector.
  • Simplified data source management.
  • Streamlined setup and configuration process.
  • Comprehensive Pinterest analytics in one convenient location.

Stay Updated

  1. Bookmark this page for more updates as we go live.
  2. A new default template that you can use to familiarize yourself with the new Pinterest Organic connector will be available very shortly after launch.

We appreciate your patience during this change and are confident that the new Pinterest Organic connector will enhance your Pinterest reporting experience. If you have any questions or need assistance, please don't hesitate to contact our support team.