Pinterest Ads Data Connector User Guide
Pinterest Ads is a powerful advertising platform that allows businesses to promote their products and services to Pinterest's vast user base. This guide will walk you through the process of connecting your Pinterest Ads account to Power My Analytics, creating reports in Looker Studio, and understanding key metrics and considerations for your Pinterest Ads data.
Prerequisites
Before you begin, ensure you have:
- A Pinterest account with at least Ad Account Admin or Campaign access
Granting Required Permissions to a User
To grant a user Ad Account Admin or Campaign access:
- Go to Pinterest Business Manager and click on Employees.
- Select Add employees and enter the user's email address.
- Choose Ad account admin or Campaign and click Assign permissions.
Adding Pinterest Ads as a Data Source
- Log in to your Power My Analytics hub.
- Navigate to the Sources section in the menu.
- Click on + New Data Source.
- Select Pinterest from the gallery of available sources.
- Sign in to your Pinterest account to authenticate.
Creating a Looker Studio Report
Follow these steps to create a Looker Studio report using your Pinterest Ads data:
- In your Power My Analytics hub, go to Reports > Looker Studio
- Select Pinterest Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
- Google Looker Studio Configuration:
- Step 1:
- Name your data source (e.g., "Pinterest Ads - Company Name")
- Select your Power My Analytics hub from the dropdown
- Optional: Keep "Use report template for new reports" checked
- Click Next
- Step 2:
- User Account: Choose your Pinterest Ads account or "Sample Account" for sample data
- Click Next
- Step 3:
- Select "Advertisers," "Conversion window," and "Conversion date for daily reporting" for your reports
- Optional: Allow “Advertisers”, “Conversion window”, “Conversion date for daily reporting” modification in reports
- Click Connect in the top right corner
- Step 4:
- Click Create Report in the top right corner
Understanding Conversion Windows in Pinterest Ads
The connector configuration screen for Pinterest Ads includes all of the same 21 options for conversion windows that are available in the Pinterest Ads UI. Select Allow "Conversion window [days after click / days after engage / days after view)" to be modified in reports to modify conversion window options within charts.
There are 2 options for conversion date for daily reporting and they are the same as the options available in the Pinterest Ads UI. Select Allow Conversion date for daily reporting to be modified in reports to modify conversion date options within charts.
Key Reports and Fields
Popular metrics for Pinterest Ads include:
- Performance Metrics: Spend, Paid impressions, CPC, Checkouts, Paid Pin clicks
- Campaign Metrics: Spend, Impressions, CPM, Paid Pin clicks, CTR, Outbound Clicks, Gross impressions, Gross Pin clicks
- Ad Group Metrics: Spend, Impressions, CPM, Paid Pin clicks, CTR, Outbound Clicks, Gross impressions, Gross Pin clicks
- Ad Metrics: Spend, Impressions, CPM, Paid Pin clicks, CTR, Outbound Clicks, Gross impressions, Gross Pin clicks
For a complete list of available Pinterest Ads fields, refer to the
Schema Explorer.
Limitations and Important Considerations
- Backfilling: Backfilling is limited to 90 days. Historical data beyond 90 days will be collected starting when you create a report.
- Reach and Frequency: Reach and Frequency data is only available for the past 185 days. Requests for longer date ranges will return inaccurate values.
- Data refresh time: Pinterest Ads data refreshes at midnight Universal Time (UTC-0) and cannot be adjusted for your local time zone.
Unavailable Data
- Custom fields
Troubleshooting
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