Prerequisites

1. A Pinterest account with at least Ad Account Admin or Campaign access

Granting Required Permissions to a User

Adding Pinterest Ads as a Data Source

1. Log in to your Power My Analytics hub.
2. Navigate to the Sources section in the menu.
3. Click on + Add new source.
4. Select Pinterest from the gallery of available sources.
5. Sign in to your Pinterest account to authenticate.
   

Creating a Looker Studio Report

1. In your Power My Analytics hub, go to Reports > Looker Studio
2. Select Pinterest Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
3. Google Looker Studio Configuration:
   
1. Step 1:
1. Name your data source (e.g., "Pinterest Ads - Company Name")
2. Select your Power My Analytics hub from the dropdown
3. Optional: Keep "Use report template for new reports" checked
4. Click Next
   
2. Step 2:
1. User Account: Choose your Pinterest Ads account or "Sample Account" for sample data
2. Click Next
   
3. Step 3:
1. Select "Advertisers," "Conversion window," and "Conversion date for daily reporting" for your reports
2. Optional: Allow “Advertisers”, “Conversion window”, “Conversion date for daily reporting” modification in reports
3. Click Connect in the top right corner
   
4. Step 4:
1. Click Create Report in the top right corner

Understanding Conversion Windows in Pinterest Ads

There are 2 options for conversion date for daily reporting and they are the same as the options available in the Pinterest Ads UI. Select Allow Conversion date for daily reporting to be modified in reports to modify conversion date options within charts.

Key Reports and Fields

Reporting with Breakdowns by Targeting Type

Our Pinterest Ads connector provides breakdowns by targeting type at the account, campaign, ad group, and pin promotion levels. Each of these breakdowns will only return data if it has been used as a targeting type.

Only one of these breakdowns can be selected at a time.

The following breakdowns are available:

• Audience Include: The audience targeted by the campaign or ad group.
• Country: The country targeted by the campaign or ad group.
• Gender: A list of the genders targeted by the campaign or ad group.
• Keyword: The user’s search term that triggered the ad.
• Location: The user metropolitan areas or regions targeted by the campaign or ad group.
• Pinner Interest: The user’s interests.
• Placement: The placement of the campaign or ad group.
• Targeted Interest: The user interests targeted by the campaign or ad group.
• Targeting App Type: A list of the app types targeted by the campaign or ad group.
• Targeting Geo: A list of the geolocations targeted by the campaign or ad group.

Note: Reach and Frequency metrics cannot be used with these breakdowns.

Limitations and Important Considerations

1. Backfilling: Backfilling is limited to 90 days. Historical data beyond 90 days will be collected starting when you create a report.
2. Reach and Frequency: Reach and Frequency data is only available for the past 185 days. Requests for longer date ranges will return inaccurate values.
3. Data refresh time: Pinterest Ads data refreshes at midnight Universal Time (UTC-0) and cannot be adjusted for your local time zone.
   

Unavailable Data

1. Custom fields