How to Connect to Pinterest Organic

How to Connect to Pinterest Organic

Info
This guide will walk you through connecting your Pinterest Organic account as a data source in Power My Analytics. By integrating Pinterest with our platform, you'll be able to automate your data collection, create comprehensive reports, and gain deeper insights into your Pinterest marketing performance and audience engagement.

Prerequisites

To fetch organic data for your own profile, make sure you have:
  1. A Pinterest business account
    1. See Pinterest's help center to create a new business account
  2. A Pinterest ad account 
    1. Follow Pinterest's instructions to set up a new ad account
  3. The email and password for the Pinterest business account
  4. Logged in to your Pinterest business account (not a personal account)
If you'd like to fetch another Pinterest account's data, you must:
  1. Be an Employee or Partner on their business account
  2. Have Analyst access or higher on their ad account
Notes
Connector Migration (July 2025): Pinterest Analytics and Pinterest Lifetime Analytics connectors have been consolidated into a single Pinterest Organic connector. If you previously used either of these connectors, you'll need to reconnect your Pinterest account to get your reports working with the new Pinterest Organic connector.

Adding Pinterest Organic as a Data Source

  1. Log in to your Power My Analytics Hub.
  2. Navigate to Sources from the main menu.
  3. Click on + Add new source.



  4. Select Pinterest Organic from the list of available sources.



  5. Sign in to your Pinterest account to authenticate and authorize all required permission scopes.


Once connected, Pinterest Organic will appear in your list of active data sources. Your Pinterest data will automatically begin syncing to your Power My Analytics data warehouse. When the initial backfill is finished, you can then use this data in Data Studio reports, Google Sheets, or export it to your preferred data destination.