Billing Basics and Best Practices

Billing Basics and Best Practices

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Learn about PMA's four base plans, billed monthly or yearly, and find the one that fits your needs. You can select any addons you like, and manage or upgrade your plan from the PMA hub.

The Basics of Billing

What plans can I choose with Power My Analytics?

Every subscriber to PMA is on one of our four tiers of plans:

  1. Free (formerly Single) ($0.00/month)
    1. Data sources: Sample data only
      1. The Free plan only allows for the reporting of sample data, PMA's synthetic example data. Connecting and reporting your own data sources is only available on the Business plan and above. The Free plan can be used by students, marketers, and agencies to workshop and showcase their reports.
    2. Admins: 1
    3. Customer support: Provided by email
    4. Onboarding: Guided onboarding is provided
    5. Data warehousing: Not applicable
    6. Addons: Unavailable
  2. Business ($49.95/month base plan, or $499.50 yearly)
    1. Data sources: Maximum of 5
    2. Accounts: 5 (Google Business Profile business locations: 5 business locations)
      1. This account quota may be used with any data sources (up to 5). For example, you could have 5 data sources connected with each having 1 account each, or 1 connected data source which has 5 accounts.
    3. Admins: 2
    4. AI Insights: 50 credits/month
    5. Customer support: Provided by email
    6. Onboarding: Guided onboarding is provided
    7. Data warehousing: Data is cached in PMA’s Google Cloud warehouse
    8. Addons:
      1. Option to add more accounts, business locations, or admins.
      2. Additional data sources are not available in the Business plan; however, additional accounts are available in the Business plan.
      3. Addons such as Spreadsheets, Exports, and Hourly Refreshes cannot be added to the Business plan.
  3. Pro ($199.95/month base plan, or $1,999.50 yearly)
    1. Data sources: Unlimited
    2. Accounts per source: 10 (Google Business Profile business locations: 100 business locations)
    3. Admins: Unlimited
    4. AI Insights: 100 credits/month
    5. Customer support: Priority support
    6. Onboarding: Guided onboarding is provided
    7. Data warehousing: Data is cached in PMA’s Google Cloud warehouse
    8. Included with Pro: Spreadsheets addon for reports in Google Sheets and Microsoft Excel
    9. Addons:
      1. Option to add more accounts or business locations.
      2. The Exports and Hourly Refreshes addons cannot be added to the Pro plan.
  4. Custom (formerly Enterprise) (custom pricing, contact us for details)
    1. Exports to BigQuery, SQL, FTP, and other destinations
    2. Hourly data refreshes
    3. Data warehousing: Choose between PMA’s Google Cloud warehouse or a sovereign data warehouse
    4. Access to the Power My Analytics API
    5. Customer support: End-to-end onboarding and dedicated representative
    6. SLAs, NDAs, and custom contracts available
    7. PMA's Custom plan provides customized features and quotas to accommodate your needs. Please contact our sales team to discuss pricing for the Custom plan.
These plans may be paid monthly or with a yearly prepaid plan for 16% off monthly pricing.

If you’ve signed up with PMA, that means you’re on one of these four plans!

What are data sources, accounts, and admins?

Each PMA plan supports a certain number of data sources, accounts, and admins. What are those, you might ask? Here’s what you need to know:
  1. Data Sources: A data source is a connection to your profile and data from a platform outside of PMA, such as Facebook Ads or Google Analytics 4. Choose from dozens of supported platforms and connect your data to start creating reports in PMA.
  2. Accounts: An account can be one or many data sets within a data source. Many data sources will have only one account, but others like Facebook Insights and Google Business Profile may contain several Pages or business locations.
  3. Admins: An admin is a user in your PMA hub who can add and remove accounts, as well as granting edit-level access to reports in the hub.
  4. Optional Addons: You can customize your plan by enabling more accounts, business locations, or admins for your hub.
Pretty painless, right? And just like that, now you know how a PMA hub works - congrats! 

What types of payment does PMA accept?

  1. PMA is happy to accept payment by credit card, PayPal, or invoices for plans paid monthly or yearly.
  2. If you’re on a yearly plan, payment by wire transfer is also available!

Where can I view and manage my billing information?

In your Power My Analytics hub, your billing information can be viewed by going to the Hub menu → Billing.


To view your billing breakdown:

To see an explanation of your bill, go to Billing → My Plan. You’ll see your current plan listed under Explain My Bill, along with a list of the users in your hub and the number of data connectors you’re using.



The Data Connector Breakdown shows how many accounts or business locations are being used by each connector. Scroll down to see your Cost Breakdown, which includes the grand total of your base plan and all addons.

To upgrade or downgrade your plan:

To view your current plan or change your plan, go to Billing → Plan Options. View your current plan and pricing under My Plan. Your current addons can be found under the Addons section.



To change your plan, just click the Upgrade or Downgrade button under the plan you’d like to choose.

To change your payment information:

To enter your payment information or change your payment method, go to Billing → Subscription.


Under Payment Information, choose from credit card or PayPal. Enter your payment information and click Update/Apply.

Beyond the Basics: Power Up with PMA Addons

Need more power? You can upgrade your plan at any time by subscribing to a higher tier, or choose from our addons for your existing plan:

  • Additional Accounts
    • Add more accounts to your data sources
    • Business plan: $14.95/month per account
    • Pro plan: Based on volume; $4.95-9.95/month per account
    • Custom plan: Custom pricing

Volume Pricing for Additional Accounts

Increase your account-per-source limit beyond the 10 accounts included in the base Pro plan:

Additional AccountsMonthly (each)Yearly (each)
1 - 10$9.95$99.50
11 - 20$9.10$91.00
21 - 30$8.30$83.00
31 - 40$7.50$75.00
41 - 50$6.70$67.00
51 - 60$5.95$59.50
61+$4.95$49.50
  • Additional Business Locations
    • Report more business locations in Google Business Profile
    • Business plan: $1.70/month per location
    • Pro plan: $0.50/month per location
    • Custom plan: Custom pricing
  • Additional Admins
    • Add more users to your PMA hub
    • Business plan: $4.95/month per admin

Still Have Questions?

No worries — we’re happy to help!

Contact our Support Team

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