Find Your Facebook Insights Fields in PMA
This article maps each field shown in the Meta Business Suite Insights interface to its corresponding field label in Power My Analytics' Facebook Insights data connector. Use these tables to quickly locate your Facebook Insights metrics within PMA reports. Fields that are not currently available in PMA are noted as "Not available."
Performance (Customize view: Business)
Facebook Insights field |
PMA field |
Views (Facebook views) |
Post Media View Lifetime |
From followers |
Not available |
From non-followers |
Not available |
Viewers |
Not available |
Content interactions |
Post Engagement Total |
From followers |
Not available |
From non-followers |
Not available |
Facebook visits |
Page Views |
Follows |
New Follows |
Unfollows |
Unique New Unfollows |
Net follows |
Not available |
Performance (Customize view: Creator)
Facebook Insights field |
PMA field |
Views (Facebook views) |
Post Media View Lifetime |
From followers |
Not available |
From non-followers |
Not available |
Viewers |
Not available |
3-second views |
Video Views - 3-Second (Pages) |
1-minute views |
Not available |
Watch time |
Videos Total Time Viewed In Seconds |
Content interactions |
Post Engagement Total |
From followers |
Not available |
From non-followers |
Not available |
Facebook visits |
Page Views |
Follows |
New Follows |
Unfollows |
Unique New Unfollows |
Net follows |
Not available |
Performance (Customize view: Messaging)
Facebook Insights field |
PMA field |
Conversations started |
New Messaging Connections |
New contacts |
Not available |
Response rate |
Not available |
Orders created |
Not available |
Leads |
Not available |
Appointments created |
Not available |
Views (Facebook views) |
Page Media View Day |
From followers |
Not available |
From non-followers |
Not available |
Viewers |
Not available |
Follows |
New Follows |
Unfollows |
Unique New Unfollows |
Net follows |
Not available |
Results
Facebook Insights field |
PMA field |
Views (Facebook views) |
Page Media View Day |
Viewers |
Not available |
Content interactions |
Post Engagement Total |
Facebook link clicks |
Post Link Clicks |
Facebook visits |
Page Views |
Facebook follows |
New Follows |
Demographics
Facebook Insights field |
PMA field |
Followers (Lifetime) |
Total Page Followers (Lifetime) |
Age & gender |
Page Likes By Age - dimensions |
Top cities |
Page Follows City Day Key; Page Follows City Day Value |
Top countries |
Page Follows Country Day Key; Page Follows Country Day Value |
Trends
Facebook Insights field |
PMA field |
Follows |
New Follows |
Returning viewers |
Not available |
Engaged followers |
Not available |
Messaging contacts |
Messaging Connections |
Unfollows |
Unique New Unfollows |
Net follows |
Not available |
Followers (Lifetime) |
Total Page Followers (Lifetime) |
Potential audience
Facebook Insights field |
PMA field |
Estimated audience size |
Not available |
Age & gender |
Not available |
Top cities |
Not available |
Top countries |
Not available |
Top pages |
Not available |
Messaging performance
Facebook Insights field |
PMA field |
Total contacts |
Messaging Connections |
Messaging conversations started |
New Messaging Connections |
Breakdown |
Not available |
New contacts |
Not available |
Returning contacts |
Not available |
Orders created |
Not available |
Approximate earnings |
Not available |
Leads |
Not available |
Response rate |
Not available |
Response time |
Not available |
Response rate over time |
Not available |
Business comparison
Facebook Insights field |
PMA field |
Published content |
Not available |
Facebook followers |
Total Page Followers (Lifetime) |
Follows |
New Follows |
Content interactions |
Post Engagement Total |
Businesses to watch
Facebook Insights field |
PMA field |
Page |
Not available |
Page likes |
Page Likes Organic/Paid - metrics; Page Likes Organic/Paid - dimensions |
Page likes change |
Not available |
Published content |
Not available |
Content overview (All)
Facebook Insights field |
PMA field |
Views |
Post Media View Lifetime |
3-second views |
Video Views - 3-Second (Pages) |
1-minute views |
Not available |
Content interactions |
Post Engagement Total |
Views breakdown - Total | Post Media View Lifetime |
Views breakdown - From organic | Total Views - Organic |
Views breakdown - From ads | Not available |
Viewers | Not available |
Published content | Not available |
Content overview (Posts)
| Facebook Insights field | PMA field |
| Views | Post Media View Lifetime |
| Interactions | Post Engagement |
| Published content | Not available |
| Content interactions | Post Engagement Total |
Content overview (Stories)
| Facebook Insights field | PMA field |
| Views | Page Media View Day |
| Interactions | Not available |
| Published content | Not available |
| Views (Top content formats) | Post Media View Lifetime |
| Content interactions | Post Engagement Total |
Content overview (Reels)
| Facebook Insights field | PMA field |
| Views | Page Media View Day |
Watch time | Videos Total Time Viewed In Seconds |
| Interactions | Post Engagement |
| Published content | Not available |
| Views (Top content formats) | Post Media View Lifetime |
| Content interactions | Post Engagement Total |
Content overview (Live)
| Facebook Insights field | PMA field |
| Watch time | Videos Total Time Viewed In Seconds |
| Interactions | Post Engagement |
| Published content | Not available |
| Views (Top content formats) | Post Media View Lifetime |
| Content interactions | Post Engagement Total |
Content - Customize columns
Facebook Insights field |
PMA field |
Title |
Video Title |
Date published |
Date |
Views |
Page Media View Day |
Reach |
Post Reach |
Viewers |
Not available |
Interactions |
Post Engagement |
Likes and reactions |
Reactions |
Comments |
Comments - On Post |
Shares |
Shares |
Saves |
Not available |
Link clicks |
Post Link Clicks |
Replies |
Not available |
Follows |
New Follows |
Distribution |
Not available |
Watch time |
Videos Total Time Viewed In Seconds |
Video average play time |
Video Average View Duration |
3-second views |
Video Views - 3-Second (Pages) |
1-minute views |
Not available |
Returning viewers |
Not available |
Approximate in-stream ad earnings |
Not available |
Ads
Facebook Insights field |
PMA field |
Title |
Video Title |
Status |
Not available |
Results |
Not available |
Cost per result |
Not available |
Amount spent |
Not available |
Views |
Post Media View Lifetime |
Viewers |
Not available |
Budget |
Not available |
Earnings
Facebook Insights field |
PMA field |
Approximate earnings |
Approximate Earnings Lifetime |
Top content (based on approximate earnings) |
Not available |
Related Articles
- Facebook Insights Data Connector User Guide
- Facebook Insights November 2025 Deprecated Fields
- Facebook/Instagram Updates, March 2024
- Troubleshooting Facebook Insights
Related Articles
Facebook Insights November 2025 Deprecated Fields
Facebook Insights November 2025 Deprecated Fields Meta has deprecated several Facebook Insights metrics as of November 15, 2025. This can affect your report data in PMA reports that use these metrics. On November 15, 2025, Meta deprecated several ...Facebook Insights Data Connector User Guide
Facebook Insights provides valuable data about your Facebook Page's performance, audience, and content engagement. This guide will help you set up and use Facebook Insights as a data source in Power My Analytics. Prerequisites Before connecting ...Instagram Insights Data Connector User Guide
Instagram Insights provides valuable data about your Instagram business or creator account's performance, audience, and content. This guide will walk you through connecting Instagram Insights to Power My Analytics and creating reports with the data. ...Facebook Ads Data Connector User Guide
Facebook Ads is a powerful advertising platform that allows businesses to reach their target audience on Facebook, Instagram, and across the web. This guide will walk you through how to connect your Facebook Ads account to Power My Analytics, create ...Missing Demographic Data in Facebook Insights
This article will help you troubleshoot missing Facebook Insights demographic data in your PMA reports. Cause Facebook Insights has API limitations regarding demographic data. If there are fewer than 100 views, or the most recent 3 days are included, ...