Find Your Facebook Insights Fields in PMA
This article maps each field shown in the Meta Business Suite Insights interface to its corresponding field label in Power My Analytics' Facebook Insights data connector. Use these tables to quickly locate your Facebook Insights metrics within PMA reports. Fields that are not currently available in PMA are noted as "Not available."
Performance (Customize view: Business)
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Facebook Insights field
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PMA field
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Views (Facebook views)
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Views (Facebook views)
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From followers
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Not available
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From non-followers
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Not available
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Viewers
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Not available
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Content interactions
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Content Interactions
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From followers
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Not available
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From non-followers
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Not available
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Facebook visits
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Facebook Visits
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Follows
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Follows
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Unfollows
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Unfollows
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Net follows
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Not available
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Performance (Customize view: Creator)
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Facebook Insights field
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PMA field
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Views (Facebook views)
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Views (Facebook views)
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From followers
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Not available
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From non-followers
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Not available
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Viewers
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Not available
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3-second views
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3-Second Views
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1-minute views
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Not available
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Watch time
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Watch Time
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Content interactions
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Content Interactions
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From followers
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Not available
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From non-followers
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Not available
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Facebook visits
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Facebook Visits
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Follows
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Follows
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Unfollows
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Unfollows
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Net follows
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Not available
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Performance (Customize view: Messaging)
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Facebook Insights field
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PMA field
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Conversations started
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Conversations Started
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New contacts
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Not available
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Response rate
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Not available
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Orders created
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Not available
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Leads
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Not available
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Appointments created
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Not available
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Views (Facebook views)
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Page Content Views
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From followers
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Not available
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From non-followers
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Not available
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Viewers
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Not available
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Follows
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Follows
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Unfollows
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Unfollows
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Net follows
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Not available
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Results
|
Facebook Insights field
|
PMA field
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Views (Facebook views)
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Page Content Views
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Viewers
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Not available
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Content interactions
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Content Interactions
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Facebook link clicks
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Facebook Link Clicks
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Facebook visits
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Facebook Visits
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Facebook follows
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Follows
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Demographics
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Facebook Insights field
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PMA field
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Followers (Lifetime)
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Followers (Lifetime)
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Age & gender
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Age & gender (dimensions)
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Top cities
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Top Cities (key); Top Cities (value)
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Top countries
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Top Countries (key); Top Countries (value)
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Trends
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Facebook Insights field
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PMA field
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Follows
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Follows
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Returning viewers
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Not available
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Engaged followers
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Not available
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Messaging contacts
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Messaging Contacts
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Unfollows
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Unfollows
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Net follows
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Not available
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Followers (Lifetime)
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Followers (Lifetime)
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Potential audience
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Facebook Insights field
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PMA field
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Estimated audience size
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Not available
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Age & gender
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Not available
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Top cities
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Not available
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Top countries
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Not available
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Top pages
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Not available
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Messaging performance
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Facebook Insights field
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PMA field
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Total contacts
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Messaging Contacts
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Messaging conversations started
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Conversations Started
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Breakdown
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Not available
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New contacts
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Not available
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Returning contacts
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Not available
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Orders created
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Not available
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Approximate earnings
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Not available
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Leads
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Not available
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Response rate
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Not available
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Response time
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Not available
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Response rate over time
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Not available
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Business comparison
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Facebook Insights field
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PMA field
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Published content
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Not available
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Facebook followers
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Followers (Lifetime)
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Follows
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Follows
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Content interactions
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Content Interactions
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Businesses to watch
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Facebook Insights field
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PMA field
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Page
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Not available
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Page likes
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Page Likes (metrics); Page Likes (dimensions)
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Page likes change
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Not available
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Published content
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Not available
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Content overview (All)
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Facebook Insights field
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PMA field
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Views
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Views (Facebook views)
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3-second views
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3-Second Views
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1-minute views
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Not available
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Content interactions
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Content Interactions
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Views breakdown - Total
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Views (Facebook views)
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Views breakdown - From organic
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Views Breakdown - From Organic
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Views breakdown - From ads
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Not available
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Viewers
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Not available
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Published content
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Not available
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Content overview (Posts)
| Facebook Insights field | PMA field |
| Views | Views (Facebook views) |
| Interactions | Interactions |
| Published content | Not available |
| Content interactions | Content Interactions |
Content overview (Stories)
| Facebook Insights field | PMA field |
| Views | Page Content Views |
| Interactions | Not available |
| Published content | Not available |
| Views (Top content formats) | Views (Facebook views) |
| Content interactions | Content Interactions |
Content overview (Reels)
| Facebook Insights field | PMA field |
| Views | Page Content Views |
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Watch time
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Watch Time
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| Interactions | Interactions |
| Published content | Not available |
| Views (Top content formats) | Views (Facebook views) |
| Content interactions | Content Interactions |
Content overview (Live)
| Facebook Insights field | PMA field |
| Watch time | Watch Time |
| Interactions | Interactions |
| Published content | Not available |
| Views (Top content formats) | Views (Facebook views) |
| Content interactions | Content Interactions |
Content - Customize columns
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Facebook Insights field
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PMA field
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Title
|
Title
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Date published
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Date
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Views
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Page Content Views
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Reach
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Reach (deprecated June 15, 2026; no new data after this date)
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Viewers
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Not available
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Interactions
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Interactions
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Likes and reactions
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Likes and Reactions
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Comments
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Comments
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Shares
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Shares
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Saves
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Not available
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Link clicks
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Facebook Link Clicks
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Replies
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Not available
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Follows
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Follows
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Distribution
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Not available
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Watch time
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Watch Time
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Video average play time
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Video Average Play Time
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3-second views
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3-Second Views
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1-minute views
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Not available
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Returning viewers
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Not available
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Approximate in-stream ad earnings
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Not available
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Note: Meta is deprecating its legacy reach metrics on June 15, 2026. See Facebook Insights Deprecated Legacy Reach and Video View Metrics (June 15, 2026) for alternatives.
Ads
|
Facebook Insights field
|
PMA field
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Title
|
Title
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Status
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Not available
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Results
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Not available
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Cost per result
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Not available
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Amount spent
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Not available
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Views
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Views (Facebook views)
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Viewers
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Not available
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Budget
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Not available
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Earnings
|
Facebook Insights field
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PMA field
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Approximate earnings
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Approximate Earnings Lifetime
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Top content (based on approximate earnings)
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Not available
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Related Articles
- Facebook Insights Data Connector User Guide
- Facebook Insights November 2025 Deprecated Fields
- Facebook/Instagram Updates, March 2024
- Troubleshooting Facebook Insights
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