Facebook Insights November 2025 Deprecated Fields

Facebook Insights November 2025 Deprecated Fields

Info
Meta has deprecated several Facebook Insights metrics as of November 15, 2025. This can affect your report data in PMA reports that use these metrics.

On November 15, 2025, Meta deprecated several metrics that were previously available through the Facebook Insights API. We’ve listed these deprecated metrics below, along with recommended alternative fields that can be used in their place.

How This Affects Facebook Insights Reports

After November 15, 2025, no new data will be reported by these deprecated fields.

  • Your warehoused data with PMA from reports using these fields prior to November 15, 2025 will still be available until the final deprecation of these fields on March 31, 2026.
  • After March 31, 2026, these fields will become unavailable. Until that date, you can still export this historical data from your PMA warehouse to destinations such as BigQuery or Google Sheets.
  • We advise replacing these fields in your reports with the recommended alternative fields where available.

Deprecated Fields

Fields with alternatives

Note: Although these recommended alternatives may provide similar data to the deprecated fields, they may not provide exactly the same data as the former field. We are currently working on a solution in Data Builder to automate the mapping of these fields in reports.

Deprecated field Alternative field
Page Likes by City - dimensions Top Cities (key)
Page Likes by City - metrics Top Cities (value)
Page Likes by Country - dimensions Top Countries (key)
Page Likes by Country - metrics Top Countries (value)
Post Impressions (Posts) Views (Facebook views)
Post Impressions - Organic Views (Facebook views)
Post Impressions - Paid Views (Facebook views)
Post Impressions Fan Views (Facebook views)
Post Impressions Fan Paid Views (Facebook views)
Post Impressions Fan Paid Unique Views (Facebook views)
Post Impressions Fan Unique Views (Facebook views)
Post Reach (lifetime) Views (Facebook views)
Post Reach - Organic (lifetime) Views (Facebook views)
Post Reach - Paid Views (Facebook views)
Post Reach - Paid (lifetime) Views (Facebook views)
Posts Impressions (Pages) Views (Facebook views)
Posts Impressions - Organic Views (Facebook views)
Posts Impressions - Paid Views (Facebook views)
Total Page Likes Page Follows Day
Total Reach Page Content Views
Total Reach - Paid Page Content Views
Total Views Page Content Views
Total Views - Paid Page Content Views


Fields without alternatives

Deprecated field
Non-Viral Post Impressions
Non-viral Impressions
Page Fans Locale Value
Page Followers
Page Like Locations - dimensions
Page Likes
Post Impressions Non-Viral
Post Impressions Non-Viral Unique
Post Impressions Viral
Post Impressions Viral Unique
Unique Non-Viral Posts Impressions
Unique Non-viral Impressions
Unique Page Likes
Unique Unlikes
Unique Viral Impressions
Unique Viral Post Impressions
Unlikes
Viral Impressions
Viral Post Impressions

Additional Information


    • Related Articles

    • Facebook Insights Deprecated Legacy Reach and Video View Metrics (June 15, 2026)

      Meta is removing a large group of legacy reach, impression, and video view metrics from its Graph API effective June 15, 2026. This change affects several fields in the Power My Analytics Facebook Insights data source. On June 15, 2026, Meta is ...

    • Find Your Facebook Insights Fields in PMA

      This article maps each field shown in the Meta Business Suite Insights interface to its corresponding field label in Power My Analytics' Facebook Insights data connector. Use these tables to quickly locate your Facebook Insights metrics within PMA ...

    • Facebook Insights Field Label Changes (April 2026)

      As of April 15, 2026, Power My Analytics has updated the field labels for 28 fields in the Facebook Insights data connector. These fields have been renamed to align with the terminology used in Meta Business Suite reports, making it easier to locate ...

    • Troubleshooting Facebook Insights

      Meta's Facebook Insights API is complex and often difficult to work with due to continuous changes and little documentation or support. Here you will find the most up-to-date information we have to troubleshoot issues that arise while making Facebook ...

    • Facebook Insights Data Connector User Guide

      Facebook Insights provides valuable data about your Facebook Page's performance, audience, and content engagement. This guide will help you set up and use Facebook Insights as a data source in Power My Analytics. Prerequisites Before connecting ...