Meta has deprecated several Facebook Insights metrics as of November 15, 2025. This can affect your report data in PMA reports that use these metrics.
On November 15, 2025, Meta deprecated several metrics that were previously available through the Facebook Insights API. We’ve listed these deprecated metrics below, along with recommended alternative fields that can be used in their place.
After November 15, 2025, no new data will be reported by these deprecated fields.
Note: Although these recommended alternatives may provide similar data to the deprecated fields, they may not provide exactly the same data as the former field. We are currently working on a solution in Data Builder to automate the mapping of these fields in reports.
| Deprecated field | Alternative field |
|---|---|
| Page Likes by City - dimensions | Page Follows City Day |
| Page Likes by City - metrics | Page Follows City Day |
| Page Likes by Country - dimensions | Page Follows Country Day |
| Page Likes by Country - metrics | Page Follows Country Day |
| Post Impressions (Posts) | Post Media View Lifetime |
| Post Impressions - Organic | Post Media View Lifetime |
| Post Impressions - Paid | Post Media View Lifetime |
| Post Impressions Fan | Post Media View Lifetime |
| Post Impressions Fan Paid | Post Media View Lifetime |
| Post Impressions Fan Paid Unique | Post Media View Lifetime |
| Post Impressions Fan Unique | Post Media View Lifetime |
| Post Reach (lifetime) | Post Media View Lifetime |
| Post Reach - Organic (lifetime) | Post Media View Lifetime |
| Post Reach - Paid | Post Media View Lifetime |
| Post Reach - Paid (lifetime) | Post Media View Lifetime |
| Posts Impressions (Pages) | Post Media View Lifetime |
| Posts Impressions - Organic | Post Media View Lifetime |
| Posts Impressions - Paid | Post Media View Lifetime |
| Total Page Likes | Page Follows Day |
| Total Reach | Page Media View Day |
| Total Reach - Paid | Page Media View Day |
| Total Views | Page Media View Day |
| Total Views - Paid | Page Media View Day |
| Deprecated field |
|---|
| Non-Viral Post Impressions |
| Non-viral Impressions |
| Page Fans Locale Value |
| Page Followers |
| Page Like Locations - dimensions |
| Page Likes |
| Post Impressions Non-Viral |
| Post Impressions Non-Viral Unique |
| Post Impressions Viral |
| Post Impressions Viral Unique |
| Unique Non-Viral Posts Impressions |
| Unique Non-viral Impressions |
| Unique Page Likes |
| Unique Unlikes |
| Unique Viral Impressions |
| Unique Viral Post Impressions |
| Unlikes |
| Viral Impressions |
| Viral Post Impressions |