Facebook Insights November 2025 Deprecated Fields
Meta has deprecated several Facebook Insights metrics as of November 15, 2025. This can affect your report data in PMA reports that use these metrics.
On November 15, 2025, Meta deprecated several metrics that were previously available through the Facebook Insights API. We’ve listed these deprecated metrics below, along with recommended alternative fields that can be used in their place.
How This Affects Facebook Insights Reports
After November 15, 2025, no new data will be reported by these deprecated fields.
- Your warehoused data with PMA from reports using these fields prior to November 15, 2025 will still be available until the final deprecation of these fields on March 31, 2026.
- After March 31, 2026, these fields will become unavailable. Until that date, you can still export this historical data from your PMA warehouse to destinations such as BigQuery or Google Sheets.
- We advise replacing these fields in your reports with the recommended alternative fields where available.
Deprecated Fields
Fields with alternatives
Note: Although these recommended alternatives may provide similar data to the deprecated fields, they may not provide exactly the same data as the former field. We are currently working on a solution in Data Builder to automate the mapping of these fields in reports.
| Deprecated field | Alternative field |
| Page Likes by City - dimensions | Top Cities (key) |
| Page Likes by City - metrics | Top Cities (value) |
| Page Likes by Country - dimensions | Top Countries (key) |
| Page Likes by Country - metrics | Top Countries (value) |
| Post Impressions (Posts) | Views (Facebook views) |
| Post Impressions - Organic | Views (Facebook views) |
| Post Impressions - Paid | Views (Facebook views) |
| Post Impressions Fan | Views (Facebook views) |
| Post Impressions Fan Paid | Views (Facebook views) |
| Post Impressions Fan Paid Unique | Views (Facebook views) |
| Post Impressions Fan Unique | Views (Facebook views) |
| Post Reach (lifetime) | Views (Facebook views) |
| Post Reach - Organic (lifetime) | Views (Facebook views) |
| Post Reach - Paid | Views (Facebook views) |
| Post Reach - Paid (lifetime) | Views (Facebook views) |
| Posts Impressions (Pages) | Views (Facebook views) |
| Posts Impressions - Organic | Views (Facebook views) |
| Posts Impressions - Paid | Views (Facebook views) |
| Total Page Likes | Page Follows Day |
| Total Reach | Page Content Views |
| Total Reach - Paid | Page Content Views |
| Total Views | Page Content Views |
| Total Views - Paid | Page Content Views |
Fields without alternatives
| Deprecated field |
| Non-Viral Post Impressions |
| Non-viral Impressions |
| Page Fans Locale Value |
| Page Followers |
| Page Like Locations - dimensions |
| Page Likes |
| Post Impressions Non-Viral |
| Post Impressions Non-Viral Unique |
| Post Impressions Viral |
| Post Impressions Viral Unique |
| Unique Non-Viral Posts Impressions |
| Unique Non-viral Impressions |
| Unique Page Likes |
| Unique Unlikes |
| Unique Viral Impressions |
| Unique Viral Post Impressions |
| Unlikes |
| Viral Impressions |
| Viral Post Impressions |
Additional Information
- Facebook Insights Data Connector User Guide
- Find Your Facebook Insights Fields in PMA
- Facebook Insights Deprecated Legacy Reach and Video View Metrics (June 15, 2026)
- Contact our support team for assistance with Facebook Insight reports or other issues