Facebook Insights Deprecated Legacy Reach and Video View Metrics (June 15, 2026)
Meta is removing a large group of legacy reach, impression, and video view metrics from its Graph API effective June 15, 2026. This change affects several fields in the Power My Analytics Facebook Insights data source. This article explains what is changing, which fields are affected, and what to check in your reports.
What is changing
With the release of Graph API v25, Meta announced that it is retiring its legacy Post/Page Reach, Video Impressions, and 3-second video view metrics. According to Meta's updated documentation, these metrics will be removed on June 15, 2026 for all API versions. After that date, Meta's API no longer returns data for them.
This change is initiated by Meta and applies to every tool that collects Facebook Page data through Meta's API; it is not the result of any change made by Power My Analytics. Meta is consolidating its reporting on a new measurement framework (Media Views and Media Viewers), which replaces the legacy impression, reach, and video view concepts.
For Meta's official announcements, see the Graph API v25 release post and the deprecated Page Insights metrics documentation.
This change affects the Facebook Insights data source, which collects organic data for your Facebook Pages, posts, and videos. It does not affect the Facebook Ads connector or your ad performance reporting.
How this affects your data in Power My Analytics
- Your historical data is safe. All data already collected for the affected fields remains in your data warehouse and continues to appear in your reports for past dates.
- No new data after June 15, 2026. Once Meta removes these metrics, the affected fields stop receiving new data. The daily Data Sync continues normally for all other fields.
- Affected fields are marked DEPRECATED. In the Facebook Insights schema, each affected field is labeled DEPRECATED. The fields remain available so your historical reporting keeps working.
- Reports will show a visible drop. Charts and tables in Data Studio (formerly Looker Studio), Google Sheets, or other destinations that use an affected field will show blank or zero values for dates after the cutoff. This reflects the metric's removal at the source, not a data error or a gap that backfilling can repair.
Affected fields
The following Facebook Insights fields correspond to the metrics Meta is retiring. They are grouped by the data table where they appear.
Pages table (daily metrics)
|
Field
|
API metric
|
|
Total Reach
|
page_impressions_unique |
|
Total Reach - Paid
|
page_impressions_paid_unique |
|
Unique Viral Impressions
|
page_impressions_viral_unique |
|
Unique Non-viral Impressions
|
page_impressions_nonviral_unique |
|
Posts Impressions (Pages)
|
page_posts_impressions |
|
Reach
|
page_posts_impressions_unique |
|
Posts Impressions - Paid
|
page_posts_impressions_paid |
|
Post Reach - Paid
|
page_posts_impressions_paid_unique |
|
Post Reach - Organic
|
page_posts_impressions_organic_unique |
|
Page Posts Served Impressions Organic Unique
|
page_posts_served_impressions_organic_unique |
|
Viral Post Impressions
|
page_posts_impressions_viral |
|
Unique Viral Post Impressions
|
page_posts_impressions_viral_unique |
|
Non-Viral Post Impressions
|
page_posts_impressions_nonviral |
|
Unique Non-Viral Posts Impressions
|
page_posts_impressions_nonviral_unique |
|
Video Views - Unique
|
page_video_views_unique |
Posts table (lifetime metrics)
|
Field
|
API metric
|
|
Post Reach (lifetime)
|
post_impressions_unique |
|
Post Reach - Paid (lifetime)
|
post_impressions_paid_unique |
|
Post Reach - Organic (lifetime)
|
post_impressions_organic_unique |
|
Post Impressions Fan Unique
|
post_impressions_fan_unique |
|
Post Impressions Viral Unique
|
post_impressions_viral_unique |
|
Post Impressions Non-Viral Unique
|
post_impressions_nonviral_unique |
|
Post Video Views Unique
|
post_video_views_unique |
|
Unique Post Organic Video Views
|
post_video_views_organic_unique |
|
Post Video Views Paid Unique
|
post_video_views_paid_unique |
Videos table (lifetime metrics)
|
Field
|
API metric
|
|
Post Reach (lifetime)
|
post_impressions_unique |
|
Video Impressions Total Lifetime
|
total_video_impressions |
|
Video Impressions Unique Lifetime
|
total_video_impressions_unique |
|
Video Impressions Paid Lifetime
|
total_video_impressions_paid |
|
Video Impressions Paid Unique Lifetime
|
total_video_impressions_paid_unique |
|
Video Impressions Organic Lifetime
|
total_video_impressions_organic |
|
Video Impressions Organic Unique Lifetime
|
total_video_impressions_organic_unique |
|
Video Impressions Viral Lifetime
|
total_video_impressions_viral |
|
Video Impressions Viral Unique Lifetime
|
total_video_impressions_viral_unique |
|
Video Impressions Fans Lifetime
|
total_video_impressions_fan |
|
Video Impressions Fans Unique Lifetime
|
total_video_impressions_fan_unique |
|
Video Impressions Fans Paid Lifetime
|
total_video_impressions_fan_paid |
|
Video Impressions Fans Paid Unique Lifetime
|
total_video_impressions_fan_paid_unique |
|
Video Views - 3-Second Unique
|
total_video_views_unique |
|
Video Views - 3-Second Organic Unique
|
total_video_views_organic_unique |
|
Unique Paid 3-Second Video Views
|
total_video_views_paid_unique |
Fields not listed above are not part of this deprecation and continue to receive data as usual.
What about replacement metrics?
Meta recommends migrating to its new Media Views and Media Viewers metrics, such as page_total_media_view_unique and post_total_media_view_unique (with page_media_view and post_media_view for paid and organic breakdowns). We are evaluating these new metrics for the Facebook Insights connector and will update the schema and our documentation as Meta makes them generally available.
Meta calculates the new metrics using a different measurement methodology. Once available, their values may not be directly comparable to the legacy reach and impression figures collected before June 15, 2026. A difference between old and new values reflects Meta's updated definitions, not a data error.
What you should do
- Review your reports. Check your Data Studio reports, Google Sheets, and other destinations for any of the affected fields listed above.
- Plan around the cutoff. For reporting periods that span June 15, 2026, expect the affected fields to drop to blank or zero after that date. Consider adding an annotation to client-facing reports.
- Switch to supported fields. Where possible, move ongoing reporting to fields that continue to receive data, and watch for our updates on the new Media Views metrics.
Questions?
If you have questions about how this change affects your reports, please submit a ticket and our support team will be happy to help.
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