Facebook Insights Deprecated Legacy Reach and Video View Metrics (June 15, 2026)
Meta is removing a large group of legacy reach, impression, and video view metrics from its Graph API effective June 15, 2026. This change affects several fields in the Power My Analytics Facebook Insights data source.
On June 15, 2026, Meta is deprecating its legacy Post/Page Reach, Video Impressions, and 3-second video view metrics for all API versions, as announced in the Graph API v25 release post. This change is initiated by Meta and applies to every tool that collects Facebook Page data through Meta's API; it is not the result of any change made by Power My Analytics. We've listed the deprecated fields below, along with recommended alternative fields that can be used in their place where available.
This change affects the Facebook Insights data source, which collects organic data for your Facebook Pages, posts, and videos. It does not affect the Facebook Ads connector or your ad performance reporting.
How This Affects Facebook Insights Reports
After June 15, 2026, no new data will be reported by these deprecated fields.
- Your historical data is safe: all data already collected for these fields remains in your data warehouse and continues to appear in your reports for past dates.
- Charts and tables in Data Studio (formerly Looker Studio), Google Sheets, or other destinations that use a deprecated field will show blank or zero values for dates after June 15, 2026. This reflects the metric's removal at the source, not a data error or a gap that backfilling can repair.
- We advise replacing these fields in your reports with the recommended alternative fields where available.
- The deprecated fields are labeled DEPRECATED in the Facebook Insights schema and remain available for historical reporting.
Deprecated Fields
Fields with alternatives
Meta calculates the alternative fields using a different measurement methodology, so although they provide similar data, they may not provide exactly the same data as the former field. A difference between old and new values reflects Meta's updated definitions, not a data error.
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Deprecated field
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Data table
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Alternative field
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Total Reach
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Pages
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Page Content Views
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Total Reach - Paid
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Pages
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Page Content Views
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Reach
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Pages
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Views (Facebook views)
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Posts Impressions (Pages)
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Pages
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Views (Facebook views)
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Posts Impressions - Paid
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Pages
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Views (Facebook views)
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Post Reach - Paid
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Pages
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Views (Facebook views)
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Post Reach - Organic
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Pages
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Views (Facebook views)
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Post Reach (lifetime)
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Posts, Videos
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Views (Facebook views)
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Post Reach - Paid (lifetime)
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Posts
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Views (Facebook views)
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Post Reach - Organic (lifetime)
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Posts
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Views (Facebook views)
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Post Impressions Fan Unique
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Posts
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Views (Facebook views)
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| Post Engagement Rate | Posts | Post Engagement Rate (Viewers) |
About Meta's Replacement Metrics
Meta is replacing its legacy impression, reach, and video view concepts with a new family of "media view" metrics. Two of these are already available in Power My Analytics:
Meta metric | PMA field | Data table | What it counts |
page_media_view | Page Content Views | Pages | The number of times any content from your Page was viewed (content rendered on screen). |
post_media_view | Views (Facebook views) | Posts | The number of times your post was viewed (content rendered on screen). |
Meta recommends these two fields for reporting that previously used paid or organic reach breakdowns; they provide substantially similar insights. Keep in mind that they count views rather than unique people.
Upcoming unique viewer metrics
Meta is also introducing two unique "viewers" metrics, expected by the end of June 2026, that are intended to replace the legacy unique reach concepts:
- page_total_media_view_unique (page level): the number of unique people who viewed any content from your Page. Per Meta, this metric cannot be split by post-level dimensions; the post-level metric should be used for that purpose.
- post_total_media_view_unique (post level): the number of unique people who viewed your post.
These metrics are not yet available in Power My Analytics. We will evaluate them for the Facebook Insights data connector when Meta makes them available, and we will update this article when there is any new information.
Fields without alternatives
Meta has not announced direct alternatives for the following fields. The upcoming unique viewer metrics described above are intended to replace the legacy unique reach and unique view concepts; we will update this article with any new alternatives when they become available in PMA.
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Deprecated field
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Data table
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Unique Viral Impressions
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Pages
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Unique Non-viral Impressions
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Pages
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Page Posts Served Impressions Organic Unique
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Pages
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Viral Post Impressions
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Pages
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Unique Viral Post Impressions
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Pages
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Non-Viral Post Impressions
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Pages
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Unique Non-Viral Posts Impressions
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Pages
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Video Views - Unique
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Pages
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Post Impressions Viral Unique
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Posts
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Post Impressions Non-Viral Unique
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Posts
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Post Video Views Unique
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Posts
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Unique Post Organic Video Views
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Posts
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Post Video Views Paid Unique
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Posts
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Video Impressions Total Lifetime
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Videos
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Video Impressions Unique Lifetime
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Videos
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Video Impressions Paid Lifetime
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Videos
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Video Impressions Paid Unique Lifetime
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Videos
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Video Impressions Organic Lifetime
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Videos
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Video Impressions Organic Unique Lifetime
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Videos
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Video Impressions Viral Lifetime
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Videos
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Video Impressions Viral Unique Lifetime
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Videos
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Video Impressions Fans Lifetime
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Videos
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Video Impressions Fans Unique Lifetime
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Videos
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Video Impressions Fans Paid Lifetime
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Videos
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Video Impressions Fans Paid Unique Lifetime
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Videos
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Video Views - 3-Second Unique
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Videos
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Video Views - 3-Second Organic Unique
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Videos
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Unique Paid 3-Second Video Views
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Videos
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Fields not listed above are not part of this deprecation and continue to receive data as usual.
Additional Information
- Facebook Insights Data Connector User Guide
- Find Your Facebook Insights Fields in PMA
- Facebook Insights November 2025 Deprecated Fields
- Contact our support team for assistance with Facebook Insights reports or other issues
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