Google My Business Is Now Google Business Profile

Google My Business Is Now Google Business Profile

Google My Business has now become Google Business Profile. The website and mobile apps completed their rebranding at the end of 2022 and reporting will now begin to include the newly available data. This article will cover everything you need to know about the changing schema on February 8th.

On February 8th 2023, Power My Analytics will deploy several changes to the Google Business Profile schema. To see these changes in your Google Business Profile reports, disconnect and reconnect your Google Business Profile source.

The following new fields will be added:


Field Name
Description
Business Impressions Desktop Maps
Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Mobile Maps
Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Desktop Search
Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Mobile Search
Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Messages
The number of message conversations received on the business profile.
Business Bookings
The number of bookings received from the business profile.
Business Food Orders
The number of food orders received from the business profile.


The following fields will be deprecated:

Data you have previously accessed through PMA through the end of January 2023 is stored in our warehouse and will still be accessible until a manual backfill is performed.
  1. Search by Type Value
  2. Search by Type Key
  3. Total Searches
  4. Queries Direct
  5. Queries Indirect
  6. Queries Chain
  7. Photo Views
  8. Photos Views Merchant
  9. Photos Views Customers
  10. Photos Count Customers
  11. Photos Count Merchant
  12. Local Post Views Search
  13. Local Post Actions Call to Action