Google Business Profile Data Connector User Guide

Google Business Profile Data Connector User Guide

The following article is a guide to automating reports with your Google Business Profile connector. It includes information on available data as well as currently unavailable data and tips on how to get the most out of your Google Business Profile reports. To begin creating reports with your Google Business Profile connector, you will need at least one Google Business Profile account as well as access to Looker Studio or Google Sheets.


Available Data

  1. Key Performance Indicators - Views, directions, activity, driving directions, and phone calls.
  2. Searches - Search views.
  3. Search Breakdowns - Discovery, direct, and branded.
  4. Reviews Breakdowns - Total reviews, average, minimum, and maximum ratings. Review names, text, dates, and pictures are included.
  5. Customer Actions - Website visits, direction requests, calls, photo views, and local post views. Breakdowns by phone, website, and driving directions.
  6. Breakdowns by Location - See key performance indicators by location when you select multiple locations to report on.
  7. Complete List of Fields.

API Limitations

  1. Delays - Data can be delayed by up to 4 days in the Google Business Profile API. 
  2. Queries data - This is currently unavailable in the Google Business Profile API.
  3. Reviews - Reviews data is slow to send and may take several hours to populate on your first connection.
  4. Custom fields - Custom fields are not available.
  5. Searches scorecard - Only Searches Total [scorecard] can be used as a scorecard.
  6. Search impressions - The Monthly Search Impressions field will not report any number of impressions below 15. Instead, these will be reported as 0.

Connection Requirements

Your Google profile must have Owner or Manager access to the Google Business Profile account.

Your First Connection

When you first connect to Google in your Hub, make sure you are logged out of all extra Google accounts. Being logged into multiple Google accounts may result in errors.

A menu showing a list of multiple logged-in Google accounts.

You will be asked to grant permissions to your Google account. To use Google Business Profile, you must select See, edit, create, and delete your Google Business listings.
Power My Analytics' connector will never edit, create, or delete anything in your Google Business Profile account. Google does not provide a read-only option.



Please note that you must select either Accounts or Individual Locations in the connector configuration screen. Selecting both will result in errors.



For a successful connection, you must choose from only one of the available drop-down menus.

Dropdown menus in the connector configuration for accounts and business locations.

Billing

Google Business Profile billing is unique because you are charged per location instead of per account.
Locations are billed as follows:


Single
Business
Pro
Enterprise
Locations included
1
10
500
1,000
Price per extra location
$0.95
$0.85
$0.25
$1.50

Backfilling

Power My Analytics will initially backfill 13 months of data when you first create a report. To access up to 18 months of data, run a backfill from your Hub. We will save your data when you connect with us. You can collect up to 2 years of data over time.

Troubleshooting

See our article Troubleshooting Google Connectors for all of the latest information on issues that may affect Google connectors.

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