Yahoo Native Ads Data Connector User Guide

Yahoo Native Ads Data Connector User Guide

Yahoo Native Ads is a powerful advertising platform that allows marketers to reach audiences through native ad formats across Yahoo properties and partner sites. This guide will walk you through how to connect Yahoo Native Ads to Power My Analytics, create reports, and leverage key metrics to optimize your campaigns. By integrating Yahoo Native Ads data, you'll gain valuable insights into your ad performance and be able to make data-driven decisions to improve your marketing efforts.
The Yahoo Native Ads data connector is deprecated and cannot retrieve any new data. Previously warehoused Yahoo Native Ads data can still be reported using the connector.

Prerequisites

Before connecting Yahoo Native Ads to Power My Analytics, ensure you have:
  1. Access to the Yahoo Native Ads account

Adding Yahoo Native Ads as a Data Source

  1. Log in to your Power My Analytics account.
  2. Navigate to your Hub and select Sources from the main menu.
  3. Click the + New Data Source button.
  4. Choose Yahoo Native Ads from the gallery of available data sources.
  5. Sign in to your Yahoo account to authenticate.

Creating a Looker Studio Report

To create a Looker Studio report using your Yahoo Native Ads data:
  1. In Power My Analytics, go to Reports > Looker Studio
  2. Select Yahoo Native Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g., "Yahoo Native Ads - Company Name")
      2. Choose your Power My Analytics hub from the dropdown
      3. Optional: Leave "Use report template for new reports" checked to use the PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select your Yahoo Native Ads account for real data or "Sample Account" for sample data
      2. Click Next
    3. Step 3:
      1. Click Connect in the top right to complete the data source configuration
    4. Step 4:
      1. Click Create Report in the top right
For a quick start, use our pre-built Yahoo Native Ads demo template.

Key Reports and Fields

Yahoo Native Ads offers a wide range of metrics to help you analyze your campaign performance. Some popular fields include:
  • Key Performance Metrics: Impressions, CTR, Clicks, Average CPM, Spend
  • Campaign Metrics: Impressions, CTR, Clicks, Average CPC, Spend, Average CPM, CPC
  • Ad Group Metrics: Impressions, CTR, Clicks, Average CPC, Spend, Average CPM, CPC
  • Keyword Metrics: Impressions, CTR, Clicks, CPC, Spend, Average CPM
For a complete list of available Yahoo Native Ads fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Yahoo Native Ads data can be backfilled for up to 2 years.
  2. GA4 Cost Import: For information on field mapping when importing Yahoo Native Ads cost data into Google Analytics 4, refer to GA4 Cost Import Field Mapping.

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the Yahoo Native Ads connector.


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