Facebook Ads Connector Changes, December 30, 2024

Facebook Ads Connector Changes, December 30, 2024

Info
Starting December 30th, 2024 at 12:00 AM UTC, Power My Analytics is enhancing the Facebook Ads connector with custom event tracking support and standardized field labels. These updates streamline your reporting workflow by automatically providing access to custom event data and aligning field names with Meta's Facebook Ads UI.

Custom Events Support

The Facebook Ads connector now automatically includes any custom events you've configured in Facebook Ads. This enhancement expands your reporting capabilities by providing direct access to your complete conversion funnel, including all custom events.

Impact on Reporting Tools

Different reporting platforms will handle custom event access in the following ways:
  1. Looker Studio:
    • Requires reconnecting the Facebook Ads data source
    • Custom events appear after reconnection
    • Follow reconnection steps in our guide
  2. Google Sheets and Excel:
    • Custom event fields integrate automatically
    • No reconnection needed
    • No action needed
  3. Data Explorer and data exports:
    • Custom event fields appear automatically
    • No action required
    • Available immediately after the update

Field Label Standardization

To improve clarity and consistency, we're updating our Facebook Ads field labels to match Meta's Facebook Ads UI terminology. This alignment makes it easier to cross-reference data between platforms and create more intuitive reports.

Impact on Existing Reports

  1. Looker Studio:
  2. Google Sheets and Excel:
    • Reports using field names in formulas require updates
    • Column location references remain stable
    • Update formulas to use new field labels
    • Consider using column references instead of names
  3. Data Explorer and data exports:
    • Reports update automatically
    • New labels appear in exports
    • No action needed
    • Review connected service compatibility

Field Label Changes

Previous Field Label
New Field Label
Ad Delivery
Ad Status
Ad UTM Campaign
Campaign (Utm)
Ad UTM Content
Content (Utm)
Ad UTM Medium
Medium (Utm)
Ad UTM Source
Source (Utm)
Ad UTM Term
Term (Utm)
Bid
Bid Amount
Body (Ad Settings)
Ad Body
Budget Remaining
Campaign Budget Remaining
Buying Type
Campaign Buying Type
Call to action
Call-To-Action Type
Campaign Delivery
Campaign Status (Effective Status)
Carousel Card
Carousel Card Name
Cost per mobile app custom events
Cost Per Custom Events
Cost Per Mobile App Installs
Cost Per App Installs
Cost per mobile app levels completed
Cost Per Levels Achieved
Cost per mobile app tutorials completed
Cost Per Tutorials Completed
Cost per new messaging connections
Cost Per New Messaging Contact
Cost per Omni Adds to Cart
Cost Per Adds To Cart
Cost per Omni App Installs
Cost Per App Installs
Cost per Omni Checkouts Initiated
Cost Per Checkouts Initiated
Cost per Omni Content Views
Cost Per Content Views
Cost per Omni Purchases
Cost Per Purchases
Cost per Omni Registrations Completed
Cost Per Registrations Completed
Cost per Omni Searches
Cost Per Searches
Cost per Omni Unique Adds to Cart
Cost Per Unique Adds To Cart
Cost per Omni Unique Checkouts Initiated
Cost Per Unique Checkouts Initiated
Cost per Omni Unique Content Views
Cost Per Unique Content Views
Cost per Omni Unique Registrations Completed
Cost Per Unique Registrations Completed
Cost per Omni Unique Searches
Cost Per Unique Searches
Cost per Unique Actions Omni Custom
Cost Per Unique Actions Custom
Cost per unique mobile app custom events
Cost Per Unique Custom Events
Cost per unique mobile app levels completed
Cost Per Unique Levels Achieved
Cost per unique mobile app tutorials completed
Cost Per Unique Tutorials Completed
Cost per Unique Omni App Activations
Cost Per Unique App Activations
Cost per Unique Omni App Installs
Cost Per Unique App Installs
Cost per Unique Omni Purchases
Cost Per Unique Purchases
Creative ID
Ad Creative ID
Instant Experience View Percentage
Avg. Canvas View Percentage
Instant Experience View Time
Avg. Canvas View Time
Is Skadnetwork Attribution
Is Campaign Using SKAdNetwork
Lifetime Budget
Campaign Lifetime Budget
Mobile app custom events
Custom Events
Mobile App Installs
App Installs
Mobile app levels completed
Levels Achieved
Mobile app tutorials completed
Tutorials Completed
New Messaging Connections
New Messaging Contact
Omni Adds to Cart
Adds To Cart
Omni Adds to Cart Conversion Value
Adds To Cart Conversion Value
Omni Adds to Cart Conversion Value For Shared Items
Adds To Cart Conversion Value (Shared Item)
Omni Adds to Cart With Shared Items
Adds To Cart (Shared Item)
Omni App Installs
App Installs
Omni Checkouts Initiated
Checkouts Initiated
Omni Checkouts Initiated Conversion Value
Checkouts Initiated Conversion Value
Omni Content Views
Content Views
Omni Content Views Conversion Value For Shared Items
Content Views Conversion Value (Shared Item)
Omni Content Views With Shared Items
Content Views (Shared Item)
Omni Custom Conversion Value
Custom Conversion Value
Omni On-Facebook Click to Call Conversion Value
Phone Calls Placed Conversion Value
Omni On-Facebook Lead Grouped Conversion Value
On-Facebook Leads Conversion Value
Omni Purchase Conversion Value For Shared Items
Purchase Conversion Value (Shared Item)
Omni Purchase With Shared Items
Purchase (Shared Item)
Omni Purchases
Purchases
Omni Purchases Conversion Value
Purchases Conversion Value
Omni Registrations Completed
Registrations Completed
Omni Registrations Completed Conversion Value
Registrations Completed Conversion Value
Omni Searches
Searches
Omni Searches Conversion Value
Searches Conversion Value
Omni Unique Adds to Cart
Unique Adds To Cart
Omni Unique Checkouts Initiated
Unique Checkouts Initiated
Omni Unique Content Views
Unique Content Views
Omni Unique Registrations Completed
Unique Registrations Completed
Omni Unique Searches
Unique Searches
Target ID
Action Target ID
Unique Actions Omni Custom
Unique Custom Actions
Unique mobile app levels completed
Unique Levels Achieved
Unique mobile app tutorials completed
Unique Tutorials Completed
Unique Omni App Activations
Unique App Activations
Unique Omni App Installs
Unique App Installs
Unique Omni Purchases
Unique Purchases
Video Asset Video Name
Video Asset Name
Video Asset Video URL
Video Asset URL
Video Thruplay Watched Actions
ThruPlays

Required Actions

  1. Review Custom Event Setup
    • Verify custom event configuration in Facebook Ads
    • Check event tracking functionality
    • Document custom event purposes
  2. Update Report Formulas
    • Identify affected spreadsheet formulas
    • Update field name references
    • Test formula accuracy
  3. Reconnect Looker Studio
    • Access Looker Studio reports
    • Reconnect Facebook Ads data source
    • Verify custom event availability

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