Instagram Public Data lets you follow the public performance of other Instagram Business and Creator accounts, including your competitors'. With the Power My Analytics Instagram Public Data connector, you sign in with Facebook using your own Instagram professional account, and Power My Analytics uses it to look up the public profile and post statistics of the accounts you want to track. This guide explains how Instagram Public Data differs from our Instagram Insights connector, what you need before you connect, how to add Instagram Public Data as a data source, and what to expect while the connector is in Alpha.

Instagram Public Data is an Alpha connector. It is newly released and available for early access, so fields, configuration options, and behavior may change as we build it out. We will expand this guide as the connector develops, and your feedback helps shape what comes next.

Instagram Public Data vs. Instagram Insights

Prerequisites

• Your own Instagram Business or Creator account, linked to a Facebook Page you manage. Power My Analytics uses this account to look up public data about the accounts you track. If you need to link it, see Instagram's guide to connecting an Instagram professional account to a Facebook Page.
• Your Facebook sign-in credentials for the Facebook account that manages that Page. Instagram Public Data connects with a standard Facebook sign-in, so there is no API key to copy.
• The Instagram usernames of the accounts you want to track. Each one must be a public Instagram Business or Creator account; personal accounts cannot be looked up.

Adding Instagram Public Data as a Data Source

1. In your Power My Analytics Hub, select Sources from the menu.
2. Click + Add new source and choose Instagram Public Data from the gallery.
3. Sign in to Facebook. When Facebook asks which businesses, Pages, and Instagram accounts Power My Analytics can access, include the Facebook Page and Instagram account you want to use, then click Save.

Key Reports and Fields

Limitations and Important Considerations

• Alpha connector: While Instagram Public Data is in Alpha, fields, configuration options, and behavior may change. If a field is renamed or removed, you may need to update the reports that use it.
• Reporting data: Instagram Public Data reports and fields are not available yet. You can connect now; we will add the available fields and the steps for building a Data Studio report to this guide as they are released.
• Public data only: Instagram Public Data includes only the statistics Instagram shows publicly. Insights such as reach, impressions, saves, profile visits, and follower demographics are available only to an account's owners and managers, through our Instagram Insights connector.
• Business and Creator accounts only: Instagram shares public data only for Business and Creator accounts. Personal accounts cannot be looked up, and if an account you track switches to a personal account, Instagram stops returning its data.
• Age-restricted accounts: Instagram does not return data for professional accounts with age restrictions, so they cannot be tracked.
• No history from before you start tracking: Instagram provides an account's current totals only, not its history. Instagram Public Data records snapshots starting when you begin tracking an account, so there is no backfill of earlier data. Start tracking the accounts you care about as early as you can.
• Shared Facebook sign-in: Instagram Public Data uses the same Facebook sign-in as our Facebook Ads, Facebook Insights, and Instagram Insights connectors. If Facebook ends your session (for example, after a password change), you may need to reconnect each of these data sources.

Unavailable Data

• Reach, impressions, saves, and profile visits
• Follower demographics, such as age, gender, and location
• Data for personal accounts and age-restricted accounts
• Statistics from before you started tracking an account

Troubleshooting

• Your data source connects, but no accounts are found: The Facebook account you signed in with does not manage a Facebook Page with a linked Instagram Business or Creator account, or you did not give Power My Analytics access to that Page and Instagram account when you signed in. Link your Instagram account to a Facebook Page, then connect again and include that Page and Instagram account.
• The Page you expected is missing from the list: Only Facebook Pages with a linked Instagram Business or Creator account are listed. Check that the Instagram account is linked to that Page, and that you signed in with the Facebook account that manages it. If you have more than one Facebook account, connect from a private or incognito browser window so you sign in to the right one.
• Authorization or session errors: Facebook may end your session after a password change or a security check. Reconnect your data source; see Facebook/Instagram Connector Authorization Error.
• Instagram Public Data does not appear in the source gallery: During Alpha, Instagram Public Data is available only to accounts with early access. To ask about early access, submit a ticket.