Power My Analytics is removing the "Is campaign using SKAdNetwork" configuration option from the Facebook Ads connector. This change simplifies the configuration process by removing an outdated setting related to iOS14 updates from 2021. This article explains what this means for your reports and how to apply similar filters if needed.

What is SKAdNetwork and Why is This Option Being Removed?

1. Facebook (now Meta) made significant changes to their attribution systems to adapt to these privacy changes.
   
2. Since iOS14 updates were released in 2021 and Facebook removed account-level attribution settings in January 2022, the "Is campaign using SKAdNetwork" configuration option has become outdated and is no longer necessary for most reporting workflows.
   

Impact on Looker Studio Users

No Immediate Changes to Existing Reports

1. Your current Looker Studio reports will continue to function normally.
   
2. You won't see any changes until you reconnect your data source.
   

What Happens When You Reconnect Your Data Source

1. The "Is campaign using SKAdNetwork" option will no longer appear in the configuration screen.
   
2. If you need to filter campaigns based on SKAdNetwork usage, you can set up a manual filter instead.
   

Setting Up a Manual Filter in Looker Studio

1. In your Looker Studio report, click "Add a control" and select "Filter control".
   
2. In the control settings, select "Is Campaign Using SKAdNetwork" as the field.
3. Choose whether to include or exclude campaigns using SKAdNetwork.
   
4. Save your filter settings.
   

If you've been specifically using the SKAdNetwork filter in your configuration for critical reporting purposes, we recommend setting up the manual filter before reconnecting your data source to ensure continuity in your reporting.

Impact on Google Sheets Addon Users

No Changes to Automatic Refreshes

1. Your automatic data refreshes will continue to work normally.
   
2. Existing configurations will maintain their current settings.
   

Changes When Modifying Configuration

1. Creating a new Facebook Ads data connection in Google Sheets.
   
2. Modifying the configuration of an existing connection.
   

Setting a Similar Filter in Google Sheets

1. In your sheet containing Facebook Ads data, add a filter to the data range.
   
2. Click the filter button on the "Is Campaign Using SKAdNetwork" column.
   
3. Select only "TRUE" or "FALSE" values depending on your reporting needs.
   
4. You can also use Google Sheets formulas like FILTER() to create more complex filtering:
   

Summary

1. The "Is campaign using SKAdNetwork" option is being removed from the Facebook Ads connector configuration. This update streamlines the configuration process by removing an outdated setting related to iOS14 changes from 2021.
2. This change won't affect existing reports until you reconnect your data source.
   
3. You can use manual filters in both Looker Studio and Google Sheets to achieve the same filtering capability.