Our Custom plan is a premium offering specially tailored for clients who require advanced tools, flexible data options, and personalized support. This article will explain the features and benefits of the Custom plan.

Exports

Exports to BigQuery, SQL Warehouse, FTP, and other destinations may be optionally available depending on the terms of your specific Custom plan agreement. If your Custom plan includes exports, you can seamlessly export your marketing data to your preferred data infrastructure.

Data Warehousing

Custom plan subscribers have access to two data warehousing options:

• PMA's Google Cloud warehouse — The standard option for all plans, including Custom. Your data is warehoused in PMA's managed Google Cloud infrastructure. During onboarding, you can choose whether your data is stored in a US Data Center (US-Central1, Council Bluffs, Iowa) or an EU Data Center (Europe-West3, Frankfurt, Germany).
• Sovereign SQL Warehouse — A Custom plan exclusive feature that gives you complete ownership and control of your data by storing it in your own self-hosted MySQL database, on infrastructure you choose and manage.

Looking for EU data residency? The option to warehouse your data in PMA's EU Data Center (Frankfurt, Germany) is available to all subscribers on any plan — not just the Custom plan. This option is selected during the onboarding process when you first create your hub. A Custom plan is not required purely for EU data residency. For more information, see Choosing a US or EU Data Warehouse Region.

The Sovereign SQL Warehouse goes beyond data residency to provide full data ownership and self-hosted control. It is the right choice when your organization requires:

• Complete ownership of your data, stored in a database you control
• The flexibility to host your database on any MySQL-compatible infrastructure, including within a specific country or region of your choosing
• The ability to take your data with you if you stop using Power My Analytics
• Direct access to your marketing data in BI tools like Tableau, Looker, and Power BI via a MySQL connection
• Compliance with data sovereignty requirements that go beyond EU data residency

For full details on setting up and using the Sovereign SQL Warehouse, see Power My Analytics' Sovereign SQL Warehouse Solution.

Custom plan subscribers have access to PMA's Data Studio community connectors. Data destination exports (BigQuery, SQL, FTP, etc.), the Google Sheets app, and the Microsoft Excel add-in may be optionally available depending on the terms of your specific Custom plan agreement. Please discuss feature availability with your dedicated representative.

• Service Level Agreements (SLAs)
• Non-Disclosure Agreements (NDAs)
• Custom contracts tailored to your organization's needs