Facebook Insights Field Label Changes (April 2026)

Facebook Insights Field Label Changes (April 2026)

Info
As of April 15, 2026, Power My Analytics has updated the field labels for 28 fields in the Facebook Insights data connector. These fields have been renamed to align with the terminology used in Meta Business Suite reports, making it easier to locate and identify your Facebook Insights data in PMA.

Why Are These Field Labels Changing?

Previously, the field labels in PMA's Facebook Insights connector used technical naming conventions derived from Meta's API. These labels did not always match the names displayed in Meta Business Suite, which could make it harder for users to identify the correct fields when building reports.

To improve this experience, we have renamed these fields so that their labels in PMA now match the names you see in Meta Business Suite's Performance, Content, and Trends views. This means that when you see a metric like "Content Interactions" in Meta Business Suite, you can now search for "Content Interactions" in PMA and find the corresponding field immediately.

Who Is Affected?

This change affects all PMA users who use the Facebook Insights data connector. Specifically:

  1. Looker Studio reports: Fields in existing Looker Studio reports that use Facebook Insights data will automatically reflect the updated labels. No action is required on your part: your reports will continue to function as before, and the new labels will appear in the field picker and in chart configurations.
  2. Data Builder: If you have created data tables in Data Builder using Facebook Insights fields, the updated labels will appear when browsing and selecting fields. Existing data table configurations will continue to work without changes.
  3. Google Sheets reports: Field labels displayed in PMA's Google Sheets add-on will reflect the updated names.
  4. Schema Explorer: The updated field labels are now visible in the Schema Explorer under the Facebook Insights connector.
Notes
These changes affect field labels only. The underlying data collected by each field has not changed, and no data will be lost. Your existing reports and data tables will continue to work as expected.

How to Find the Updated Fields

You can view the updated field labels in the PMA Schema Explorer. Open your Power My Analytics hub, navigate to Tools > Schema Explorer, and select Facebook Insights from the Connector dropdown. Use the Field Search bar to search by the new field name. For more details on using Schema Explorer, see How to Use Schema Explorer.

Complete List of Field Label Changes

The following table lists all 28 fields that have been renamed, showing the former label and the new label as of April 15, 2026.

Former Field Label
New Field Label (April 2026)
Post Media View Lifetime
Views (Facebook views)
Page Media View Day
Page Content Views
Post Engagement Total
Content Interactions
Post Engagement
Interactions
Page Views
Facebook Visits
New Follows
Follows
Unique New Unfollows
Unfollows
Video Views - 3-Second (Pages)
3-Second Views
Videos Total Time Viewed In Seconds
Watch Time
Video Average View Duration
Video Average Play Time
Total Page Followers (Lifetime)
Followers (Lifetime)
New Messaging Connections
Conversations Started
Messaging Connections
Messaging Contacts
Post Link Clicks
Facebook Link Clicks
Post Reach
Reach
Reactions
Likes and Reactions
Comments - On Post
Comments
Total Views - Organic
Views Breakdown - From Organic
Page Approximate Earnings
Monetization Approximate Earnings (Page)
Post Approximate Earnings
Monetization Approximate Earnings (Post)
Video Title
Title
Page Likes by Age - dimensions
Age & gender (dimensions)
Page Likes Organic/Paid - metrics
Page Likes (metrics)
Page Likes Organic/Paid - dimensions
Page Likes (dimensions)
Page Follows City Day Key
Top Cities (key)
Page Follows City Day Value
Top Cities (value)
Page Follows Country Day Key
Top Countries (key)
Page Follows Country Day Value
Top Countries (value)

Additional Information

  1. Facebook Insights Data Connector User Guide
  2. How to Use Schema Explorer
  3. Facebook Insights November 2025 Deprecated Fields
  4. Contact our support team for assistance with Facebook Insights reports or other issues

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