Google Analytics (Universal Analytics) Sunset

Google Analytics (Universal Analytics) Sunset

As of July 1, 2024, Universal Analytics has been fully shut down and is no longer available as a data source or data destination.

Google's Universal Analytics was sunset on July 1, 2024 and has been removed as a feature of Power My Analytics.
  1. Starting July 1, customers will no longer be able to use Universal Analytics as a data source or as a data destination.
  2. Universal Analytics data from during the time this connector was live is not available, and this data was not cached for any accounts.
  3. We recommend that customers transition to use Google Analytics 4 (GA4) for their web analytics. See our GA4 Data Connector User Guide to learn how to use GA4 as a data source with PMA.


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