Google Analytics (Universal Analytics) Sunset
As of July 1, 2024, Universal Analytics has been fully shut down and is no longer available as a data source or data destination.
Google's Universal Analytics was sunset on July 1, 2024 and has been removed as a feature of Power My Analytics.
- Starting July 1, customers will no longer be able to use Universal Analytics as a data source or as a data destination.
- Universal Analytics data from during the time this connector was live is not available, and this data was not cached for any accounts.
- We recommend that customers transition to use Google Analytics 4 (GA4) for their web analytics. See our GA4 Data Connector User Guide to learn how to use GA4 as a data source with PMA.
Related Articles
Troubleshooting Google Analytics 4
Most errors that occur in Google Analytics 4 reports can be fixed easily without the need to wait for a response from our support team. This article will help you find everything you need to troubleshoot your GA4 reports. Google Analytics 4 For ...Installing the Power My Analytics Add-on for Google Sheets
If you'd like to merge and manipulate data from popular sales and advertising platforms with Google Sheets to create insightful and automated reporting, follow the instructions below to install and launch the Power My Analytics Sheets Data Connector. ...Error: Missing YouTube Analytics Scopes
When creating a report using your YouTube Analytics account in Power My Analytics, you may encounter an error message stating "Missing YouTube Analytics Scopes." This guide will help you understand the cause of this error and provide step-by-step ...How Can I Get Started with Embedded Analytics?
Access your Marketing Analytics from the Tools You Use Every Day At Power My Analytics, we integrate directly with the platforms you already use to put insights at your fingertips. Rather than constantly exporting data or toggling between tools, our ...Google Account Disconnects When Using Google Workspace
This article will assist you with the following errors: In Looker Studio: Please click "REFRESH AUTHENTICATION" and reauthenticate with Power My Analytics/Authorization Error - Access Token Expired, please disconnect and reconnect In Google Sheets: ...