Pinterest Organic Data Connector User Guide

Pinterest Organic Data Connector User Guide

Info
Pinterest Organic provides valuable insights into your Pinterest account's performance, audience engagement, and content effectiveness. This guide will walk you through the process of setting up and utilizing Pinterest Organic as a data source in Power My Analytics, enabling you to create comprehensive reports and gain deeper insights into your Pinterest marketing efforts.

Prerequisites

Before you begin, make sure you have:
  1. The email and password for the Pinterest account owner

Notes
Connector Migration (July 2025): Pinterest Analytics and Pinterest Lifetime Analytics connectors have been consolidated into a single Pinterest Organic connector. If you previously used either of these connectors, you'll need to reconnect your Pinterest account in the Sources section of your Power My Analytics hub to get your reports working with the new Pinterest Organic connector.

Adding Pinterest Organic as a Data Source

  1. Navigate to your Hub and select Sources from the menu.
  2. Click + Add new source and choose Pinterest Organic from the gallery.
  3. Sign in to your Pinterest account to authenticate and authorize all required permission scopes.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Pinterest Organic data:
  1. After adding Pinterest Organic as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select Pinterest Organic under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "Pinterest Organic - Organization Name")
      2. Choose your Power My Analytics hub from the dropdown
      3. Optional: Leave "Use report template for new reports" checked to use PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select Pinterest Organic account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3: 
      1. Click Connect (top right) to complete the data source configuration
    4. Step 4: 
      1. Click Create Report (top right)
      2. Include "today" in your report's date range to begin historical data storage when you first create a report
For a quick start, use our pre-built Pinterest Organic demo template.

Key Reports and Fields

Pinterest Organic data in Power My Analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Performance Metrics: Followers, Following, Pins, Boards, Follower Count
  • Board Metrics: Pin Count, Follower Count, Collaborator Count
  • Pin Metrics: Created At, Title, Description, Link
For a complete list of available Pinterest Organic fields in Power My Analytics, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Up to 90 days for all non-lifetime metrics. Historical data will be collected starting when you first connect your Pinterest account as a data source.
  2. Lifetime fields: The fields Followers, Following, Boards, and Pins are lifetime and cannot be backfilled.
  3. Data refresh time: Pinterest Organic data refreshes at midnight Universal Time (UTC-0).
  4. Following count: Pinterest's API includes accounts and interests in Following Count and this value will be higher in your reports than in Pinterest's UI.

Unavailable Data

  1. Realtime data
  2. Custom fields

Deprecated Fields

  1. The fields Repin Count, Comment Count, and Likes Count were deprecated in July 2023

Troubleshooting

For questions about inflated Following Count values, please see the article Pinterest Organic Following Count Is Inflated. For all other concerns, please see Basic Troubleshooting for issues that may affect the Pinterest Organic connector.

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