Pinterest Analytics Data Connector User Guide

Pinterest Analytics Data Connector User Guide

Pinterest Analytics provides valuable insights into your Pinterest account's performance, audience engagement, and content effectiveness. This guide will walk you through the process of setting up and utilizing Pinterest Analytics as a data source in Power My Analytics, enabling you to create comprehensive reports and gain deeper insights into your Pinterest marketing efforts.


Prerequisites

Before you begin, make sure you have:
  1. The email and password for the Pinterest account owner


Adding Pinterest Analytics as a Data Source

  1. Navigate to your Hub and select Sources from the menu.
  2. Click + New Data Source and choose Pinterest Analytics from the gallery.
  3. Sign in to your Pinterest account to authenticate.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Pinterest Analytics data:
  1. After adding Pinterest Analytics as a data source in the PMA hub, navigate to Reports > Looker Studio
  2. Select Pinterest Lifetime Analytics under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g. "Pinterest Analytics - Organization Name")
      2. Choose your Power My Analytics hub from the dropdown
      3. Optional: Leave "Use report template for new reports" checked to use PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select Pinterest Lifetime Analytics account (real data) or "Sample Account" (sample data)
      2. Click Next
    3. Step 3: 
      1. Click Connect (top right) to complete the data source configuration
    4. Step 4: 
      1. Click Create Report (top right)
      2. Include "today" in your report's date range to begin historical data storage when you first create a report
For a quick start, use our pre-built Pinterest Analytics demo template.

Key Reports and Fields

Pinterest Analytics data in Power My Analytics offers a wide range of metrics and dimensions. Here are some popular metrics you can use in your reports:
  • Performance Metrics: Followers, Following, Pins, Boards, Follower Count
  • Board Metrics: Pin Count, Follower Count, Collaborator Count
  • Pin Metrics: Created At, Title, Description, Link
For a complete list of available Pinterest Lifetime Analytics fields in Power My Analytics, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Up to 90 days for all non-lifetime metrics. Historical data will be collected starting when you first connect your Pinterest account as a data source.
  2. Lifetime fields: The fields Followers, Following, Boards, and Pins are lifetime and cannot be backfilled.
  3. Data refresh time: Pinterest Analytics data refreshes at midnight Universal Time (UTC-0).
  4. Following count: Pinterest's API includes accounts and interests in Following Count and this value will be higher in your reports than in Pinterest's UI.

Unavailable Data

  1. Realtime data
  2. Custom fields

Deprecated Fields

  1. The fields Repin Count, Comment Count, and Likes Count were deprecated in July 2023

Troubleshooting

For questions about inflated Following Count values, please see the article Pinterest Analytics Following Count Is InflatedFor all other concerns, please see Basic Troubleshooting for issues that may affect the Pinterest Analytics connector.


    Still having issues?
    Send us a ticket and we will get back to you.
      • Related Articles

      • Pinterest Ads Data Connector User Guide

        Pinterest Ads is a powerful advertising platform that allows businesses to promote their products and services to Pinterest's vast user base. This guide will walk you through the process of connecting your Pinterest Ads account to Power My Analytics, ...
      • X Analytics (Twitter) Data Connector User Guide

        X Analytics (formerly Twitter Analytics) is a powerful data source that provides valuable insights into your X account's performance, audience engagement, and tweet activity. This guide will walk you through the process of setting up X Analytics as a ...
      • YouTube Analytics Data Connector User Guide

        YouTube Analytics provides valuable insights into your channel's performance, audience engagement, and content effectiveness. This guide will walk you through the process of connecting YouTube Analytics to Power My Analytics, creating reports, and ...
      • Mailchimp Data Connector User Guide

        Are you looking to streamline your email marketing analytics and reporting? Power My Analytics' Mailchimp integration allows you to easily connect your Mailchimp account, automate data collection, and create powerful reports. This guide will walk you ...
      • GA4 Data Connector User Guide

        Google Analytics 4 (GA4) is a powerful web analytics platform that provides valuable insights into your website and app performance. This guide will walk you through the process of connecting GA4 to Power My Analytics, creating reports in Looker ...