Facebook and Instagram use the same underlying API, which means the connection process is identical for Facebook Ads, Facebook Insights, and Instagram Insights. Follow these steps to connect your accounts.

Connect to Facebook and Instagram

1. Access your PMA hub. Navigate to the Sources section in the left sidebar.
   
2. Click the + Add New Source button. In the data source gallery, select Facebook Ads, Facebook Insights, or Instagram Insights. (The Facebook Ads data source includes Instagram advertising data.)
   
3. You'll be prompted to log in to your Facebook account. Enter your credentials and proceed.
   
   
   
   
4. On the "Choose the Businesses you want Power My Analytics to access" screen, select Opt in to all current and future Businesses. Click Continue.
   
   
   
   
5. Under "Choose the Pages you want Power My Analytics to access", select Opt in to all current and future Pages. Click Continue.
   
   
   
   
6. Under "Choose the Instagram Accounts you want Power My Analytics to access", select Opt in to all current and future Instagram Accounts. Click Continue.
   
   
   
   
7. Review the permissions being granted to Power My Analytics. If everything looks correct, click Save.
   
   
   
   
8. You'll see a confirmation message; click "Got it" to complete the process.
   
   
   

After completing these steps, your Facebook and Instagram data sources will be successfully connected to Power My Analytics.