How to Connect to Google Analytics 4
Looking to bring your Google Analytics 4 (GA4) data into a single, automated reporting workflow? This guide will walk you through connecting GA4 as a data source in Power My Analytics, so you can centralize your website and app analytics, create comprehensive reports, and make data-driven decisions about your traffic and engagement.
Prerequisites
Before you begin, make sure you have:
- A Google account with Viewer access (or higher) at the Property level for the GA4 property you want to connect
- Permission to grant Power My Analytics access to your Google account during the OAuth flow
Step 1: Add Google Analytics 4 as a Data Source in Power My Analytics
- Log out of all Google accounts except the one you want to connect.
- Log in to your Power My Analytics hub at https://hub.powermyanalytics.com.
- Navigate to Sources from the main menu.
- Click + Add new source.
- Select Google Analytics 4 from the list of available sources.
- Sign in to your Google account when prompted.
- Grant Power My Analytics the required permission scopes: Edit Google Analytics management entities and View and Manage your Google Analytics Data.
Power My Analytics' connector will never edit, create, or delete anything in your Google Analytics 4 account. These permissions are required because Google does not offer a read-only option for the GA4 API.
Once connected, Google Analytics 4 will appear in your list of active data sources. Your GA4 data will automatically begin syncing to your Power My Analytics data warehouse, and you can then use it in Looker Studio reports, Google Sheets, Microsoft Excel, or export it to your preferred data destination.
Session vs. Default Channel Grouping: When reporting traffic acquisition in Looker Studio, use the Session Default Channel Grouping dimension to match the GA4 UI's traffic acquisition report. The plain Default Channel Grouping dimension uses event-based attribution and will produce different values.
Adding new custom fields: If you add custom dimensions or metrics to an existing GA4 property, reconnect the source in Looker Studio for the new fields to appear.
Related Articles
Related Articles
How to Connect to Google Merchant Center
This guide will walk you through the process of integrating Google Merchant Center with Power My Analytics, enabling you to automate data collection, centralize your product metrics, and create powerful reports. By the end of this guide, you'll be ...How Can I Get Started with Embedded Analytics?
Access your Marketing Analytics from the Tools You Use Every Day At Power My Analytics, we integrate directly with the platforms you already use to put insights at your fingertips. Rather than constantly exporting data or toggling between tools, our ...Google Merchant Center Data Connector User Guide
Google Merchant Center is a powerful ecommerce platform that helps you manage your product listings and shopping campaigns across Google services. This guide will walk you through the process of connecting Google Merchant Center to Power My ...Google Business Profile Data Connector User Guide
Google Business Profile (formerly known as Google My Business) is a powerful tool for businesses to manage their online presence across Google, including Search and Maps. This guide will walk you through how to connect and use Google Business Profile ...X Analytics (Twitter) Data Connector User Guide
X Analytics (formerly Twitter Analytics) is a powerful data source that provides valuable insights into your X account's performance, audience engagement, and tweet activity. This guide will walk you through the process of setting up X Analytics as a ...