Prerequisites

1. Ad Account Analyst access to the Facebook account associated with your Instagram account
   
   
   
   
2. Logged into the correct Instagram account before connecting

Adding Instagram Ads as a Data Source

1. To add the correct Instagram account, you must be logged in to the associated Facebook account in your browser. Open an Incognito window in your browser to log into the correct Facebook account before connecting with Power My Analytics.
2. Navigate to your Power My Analytics Hub and select Sources from the menu.
   
3. Click + New Data Source and choose "Facebook & Instagram" from the gallery.
4. Sign in to your Facebook account to authenticate.
5. Grant Facebook business access: Select "Opt in to all current and future Businesses". Click Continue.
6. Grant Facebook page access: Choose "Opt in to all current and future Pages". Click Continue.
7. Grant Instagram account access: Select "Opt in to all current and future Instagram accounts". Click Continue.
8. Finalize permissions: Click Save, then click Got it.
   

Creating a Looker Studio Report

1. After adding Instagram Ads as a data source in the PMA hub, navigate to Reports > Looker Studio
   
2. Select Instagram Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
3. Google Looker Studio Configuration:
   
1. Step 1:
1. Name your data source (e.g. "Instagram Ads - Organization Name")
2. Choose Power My Analytics hub from dropdown
3. Optional: Leave "Use report template for new reports" checked to use PMA demo template
4. Click Next
   
2. Step 2:
1. User Account: Select Instagram Ads account (real data) or "Sample Account" (sample data)
2. Click Next
   
3. Step 3:
1. Choose "Ad Accounts", "Action Attribution Setting", "Is Campaign using SKAdNetwork", and "Currency" for reports
2. Optional: Allow "Ad Accounts", "Action Attribution Setting", and "Is Campaign using SKAdNetwork" to be modified in reports
3. Click Connect (top right) to complete the data source configuration
   
4. Step 4:
1. Click Create Report (top right)

Understanding Attribution Options in Instagram Ads

In the connector configuration screen for Instagram Ads, you are able to select several different attribution options. 

You can choose between Ad Set (Default) or Account. Account refers to outdated settings that were removed as of January 19, 2022. However, some of our customers still use this setting to bypass the Ad Set attribution settings and default all Ad Sets to 7 day click, 1 day view. This can be a useful setting to use if you are having difficulty with Zero or Null Values in Instagram Ads Reports.

Your next option is "Is Campaign using SKAd Network?" SKAd Network is the default type of attribution that Facebook uses following the iOS14 update that occurred on April 26, 2021. This defaults to Get All Campaigns. You can also choose Yes and get only campaigns that use SKAd Network or No and get only campaigns that do not. 

Finally, you may also choose whether to allow Action Attribution Setting to be modified and whether campaign is using SKAd network to be modified. Choosing these options will allow for more flexibility within your report. However, if you are blending data with several sources, it will not work. Whatever settings you have chosen in the configuration screen will apply regardless of selecting these options when blending.

Key Reports and Fields

Limitations and Important Considerations

1. Backfilling: Limited to 2 years, with initial backfill of 13 months when first connecting.
2. Lifetime Data Span: Lifetime metrics cover 37 months.
   
3. Unique Metrics: Reach and other metrics starting with "unique" are live metrics and cannot be used in daily sums.
4. API and authentication: Facebook and Instagram use the same underlying API. PMA's Facebook Ads, Facebook Insights, Instagram Ads, and Instagram Insights data connectors use the same authentication process.