Reddit Ads Data Connector User Guide

Reddit Ads Data Connector User Guide

Power My Analytics' Reddit Ads data connector allows you to automatically collect, store, and visualize your Reddit advertising data. This guide will walk you through connecting your Reddit Ads account and understanding key metrics to help you make data-driven decisions for your Reddit advertising campaigns.

Prerequisites

Before connecting your Reddit Ads account to Power My Analytics, ensure you have:
  1. An active Reddit Ads account
  2. Username and password, or API keys
  3. Enabled the following required permissions on Reddit for the Power My Analytics app:
    • Access posts and comments through my account
    • Read advertising data through my account
    • Maintain this access indefinitely (or until manually revoked)
Power My Analytics' connector will never edit, create, or delete anything in your Reddit account.

Adding Reddit Ads as a Data Source

  1. Log in to your Power My Analytics hub.
  2. Navigate to the Sources section in the left sidebar menu.



  3. Click + Add new source and choose Reddit from the gallery.



  4. Sign in to Reddit using your account credentials.
  5. Click "Allow" to authorize the required permission scopes.
You will be redirected back to Power My Analytics, where your Reddit Ads account will now appear in your Sources list.

Creating a Looker Studio Report

Follow these steps to create a Looker Studio report using your Reddit Ads data:
  1. After adding Reddit Ads as a data source, go to Reports > Looker Studio in your PMA hub
  2. Select Reddit Ads under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
  3. Google Looker Studio Configuration:
    1. Step 1:
      1. Name your data source (e.g., "Reddit Ads - Your Organization Name")
      2. Choose your Power My Analytics hub from the dropdown menu
      3. Optional: Leave "Use report template for new reports" checked to use the PMA demo template
      4. Click Next
    2. Step 2:
      1. User Account: Select your Reddit Ads account (for real data) or "Sample Account" (to use sample data)
      2. Click Next
    3. Step 3:
      1. Advertisers: Select one or more advertisers for reports
      2. Optional: Allow "Advertisers" to be modified in reports
      3. Click Connect in the top right to complete the data source configuration
    4. Step 4:
      1. Click Create Report in the top right

Key Reports and Fields

Reddit Ads data in Power My Analytics offers a wide range of metrics and dimensions for your reports. Some popular metrics include:
  • Key Performance Metrics: Spend, Impressions, Clicks, eCPM, CPC, CTR
  • Campaign Performance Metrics: CPC, Impressions, eCPM, Clicks, CPC, Spend, Frequency, Reach
  • Ad Groups Metrics: Goal Value, Impressions, eCPM, Clicks, CPC, CTR, Spend
  • Ad Performance Metrics: Impressions, eCPM, Clicks, CPC, CTR, Reach, Frequency
For a complete list of available Reddit Ads fields, refer to the Schema Explorer.

Limitations and Important Considerations

  1. Backfilling: Power My Analytics can backfill up to 2 years of historical data from Reddit Ads.
    • Initial backfill: When you first connect your Reddit Ads account, an initial backfill of 13 months of data will be performed.

Unavailable Data

  1. Result fields: "Result" fields do not come through the Reddit Ads API and are unavailable in Power My Analytics reports

Troubleshooting

See our article Basic Troubleshooting for information on issues that may affect the Reddit Ads connector.

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