CartStack Data Connector User Guide
Are you looking to streamline your e-commerce analytics and improve your cart abandonment recovery efforts? This guide will walk you through setting up and using the CartStack data source in Power My Analytics. By integrating CartStack with our platform, you'll be able to automate your data collection, centralize your metrics, and create powerful reports to drive your e-commerce success.
Prerequisites
Before you begin, make sure you have:
- An active CartStack account
- Your CartStack Site ID and API key
Your Site ID and API key can be found under Settings > Site ID/API Key in CartStack:
Adding CartStack as a Data Source
- Log in to your Power My Analytics hub.
- Navigate to Sources from the main menu.
- Click on + New Data Source.
- Select CartStack from the gallery of available sources.
- Enter your CartStack Site ID and API key.
- Click Connect to authenticate.
Creating a Looker Studio Report
Follow these steps to create a Looker Studio report using your CartStack data:
- In the Power My Analytics hub, go to Reports > Looker Studio
- Select CartStack under Create Looker Studio Report (this will open the official Looker Studio application in a new window)
- Google Looker Studio Configuration:
- Step 1:
- Name your data source (e.g., "CartStack - Your Company Name")
- Choose your Power My Analytics hub from the dropdown
- Optional: Leave "Use report template for new reports" checked to use the pre-built PMA demo template
- Click Next
- Step 2:
- User Account: Select your CartStack account (for real data) or "Sample Account" (for sample data)
- Click Next
- Step 3:
- Click Connect in the top right to finalize the data source configuration
- Step 4:
- Click Create Report in the top right
Key Reports and Fields
CartStack offers a wealth of data to analyze your e-commerce performance. Here are some key metrics you can report on:
- Key Performance Metrics: Open Rate, Click Rate, Conversion Rate, Recovered Carts, Unsubscribes, Recovered Revenue, Abandoned Carts, Emails Sent, Opens
- Recoveries Metrics: Revenue
For a complete list of available CartStack fields in Power My Analytics, visit our
Schema Explorer.
Limitations and Important Considerations
- Backfilling: CartStack data can be backfilled for up to 2 years.
Unavailable Data
- Realtime data
- Custom fields
Troubleshooting
See our article Basic Troubleshooting for information on issues that may affect the CartStack connector.
Still having issues?
Send us a ticket and we will get back to you.
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