In Power My Analytics, accounts are subsets of data within your connected data sources. They correspond to divisions within the platform itself, for example, multiple ad accounts under a Facebook Ads data source, multiple pages under Facebook Insights, or multiple business locations in Google Business Profile. Each PMA plan includes a set number of accounts, and enabling accounts beyond your plan's included quota results in additional charges on your bill (known as overages).
The Account Limits feature allows Hub Owners to set a cap on the maximum number of connected accounts allowed per data source type across the entire hub. This limit applies uniformly to every connector: if you set the limit to 5, then each data source type (Facebook Ads, Google Ads, GA4, etc.) can have up to 5 connected accounts.
The Account Limits feature is available to Hub Owners on standard plans:
If you do not see the Account Limits section in your Settings or do not see the option to change account limits, one of the following may apply:
To access the Account Limits feature:
Once saved, the limit is enforced immediately across all data source types in your hub.
The account limit you set applies individually to each data source type (connector) in your hub. For example, if you set the limit to 5, your hub allows up to 5 Facebook Ads accounts, 5 Google Ads accounts, 5 GA4 accounts, and so on. Each connector is capped independently at 5.
When any hub member (including the Owner) attempts to connect or enable additional accounts that would exceed the limit, they will see a message directing them to contact the Hub Owner. This applies to both adding new accounts and editing current account configurations.
Setting a limit below your current number of connected accounts will not disconnect or remove any existing accounts. It will only prevent new accounts from being added until the count is brought below the limit.
To increase the limit, simply enter a new number in the Max Accounts field and click Save. To remove the limit entirely, clear the Max Accounts field (so it reads "No limit") and click Save.
Your agency is on the Pro plan, which includes 10 accounts per source. You have a team of editors who connect client accounts, and you want to make sure nobody accidentally pushes past 10 accounts in any connector and triggers overage charges. Set the Account Limit to 10: this way, any team member who tries to enable an 11th account in any data source type will be blocked and directed to contact you. You retain full control over when to increase the limit or upgrade your plan.
Your agency is on the Pro plan and has budgeted for up to 5 additional accounts per source (15 total per connector). Set the Account Limit to 15. Team members can connect up to 15 accounts in any connector, but the 16th will be blocked. This keeps your overage billing predictable and within your planned budget.
You are on the Business plan, which includes 5 accounts total shared across all data sources. You have 3 data sources and want to ensure no one connector uses more than 2 accounts, leaving room for accounts across other connectors. Set the Account Limit to 2. Each data source type is then capped at 2 connected accounts.
Your hub currently has 8 accounts connected in your most-used data source type, and you want to prevent any further growth while you assess your costs. Set the Account Limit to 5. You will see a confirmation dialog explaining that your highest-used connector currently has 8 accounts. Click Set Limit to confirm. Your existing 8 accounts will remain connected and continue to sync, but no new accounts can be added to any connector until the count is reduced below 5.
Hub members who do not have the Owner role can view the Hub Settings page, but they will see a read-only view of the Account Limits section. Instead of the Max Accounts input field and Save button, non-owners see a message: "No account limit has been set. Contact your Hub Owner if you need a limit configured." If a limit has been set by the Owner, members attempting to exceed it when connecting or managing accounts will see a "Hub limit reached" message directing them to contact their Hub Owner.
If you see this message when trying to connect or enable additional accounts, it means your Hub Owner has set an account limit that has been reached for this data source type. Contact your Hub Owner and ask them to increase or remove the limit in Settings > Account Limits.
If you cannot see the Account Limits section at all, check your plan type. The Account Limits feature is only available on standard plans (Business, Pro, Enterprise, and legacy Agency plans). If your hub is on a Custom plan, account limits are managed by Power My Analytics' support team. Contact your dedicated representative for assistance.
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