Agencies usually have several team members connecting client accounts, so it is easy for connected accounts (and your bill) to grow faster than expected. This tutorial shows agency Hub Owners how account limits work, how to set one, and how they keep your overage charges predictable.

The Agency Challenge: Unmanaged Account Growth

When more than one person on your team can connect data sources, the number of connected accounts across your hub can climb quickly, sometimes without anyone noticing. A few common patterns:

• A team member connects every client account they can find "just in case," including ones you never report on.
• Two team members each connect the same client's Facebook Ads account, so the same account is paid for twice.
• A team member leaves, and the accounts they connected stay behind.

Because your bill is tied to how many accounts are connected, that unmanaged growth can quietly push you past your plan's included accounts and add overage charges you did not plan for. One agency, for example, discovered 70 accounts connected across its hub (many added by a former team member) and brought the count down to the accounts it actually used. An account limit is how you prevent that situation from happening in the first place.

How Overages Work (The Short Version)

Your plan includes a set number of accounts, and accounts beyond that quota are billed as overages:

• Business plan: 5 accounts total, pooled across every connected data source.
• Pro plan: 20 accounts per source, with overages based on your single highest-count connector. PMA looks at whichever connector has the most connected accounts; only the accounts above 20 in that one connector are billed. Lower-count connectors do not add to the overage.

The agency takeaway: because Pro overages are driven by your highest-count connector, it only takes one connector creeping past your included accounts to raise your bill. Two things keep costs down: capping how many accounts can be connected, and making sure the same client account is not connected more than once. For the full pricing details and volume tiers, see How We Calculate Plan Overages.

What an Account Limit Does

An account limit is a cap that the Hub Owner sets on the maximum number of connected accounts allowed per data source type across the entire hub. If you set the limit to 20, every connector (Facebook Ads, Google Ads, GA4, and so on) is capped at 20 connected accounts.

When anyone on your team tries to connect or enable an account that would exceed the cap, they are blocked and directed to contact you. Setting a limit never disconnects accounts you already have; it only prevents new ones from being added.

Before You Start

• You must be the Hub Owner. Only the Owner can set or change account limits. Editors see a read-only view of this setting.
• Your plan must be a standard plan (Business, Pro, or a legacy plan). On Custom plans, account limits are managed by your dedicated PMA representative rather than in Settings.
• Decide your number before you begin (see "Choosing the Right Limit for Your Agency" below).

How to Set an Account Limit

1. Go to your Power My Analytics hub.
2. Click your hub name in the upper-right corner to open the hub menu, then select Settings.
   
3. Scroll down to the Account Limits section.
   
4. In the Max Accounts field, enter the maximum number of connected accounts you want to allow per data source type.
   
5. Click Save. The limit is enforced immediately across every connector in your hub.

Setting a limit below your current usage: if the number you enter is lower than the accounts already connected in a connector, a confirmation dialog appears. Your existing accounts stay connected and keep syncing; the limit simply blocks new additions until the count drops below it. Click Set Limit to confirm, or Cancel to go back.

To change the limit later, enter a new number and click Save. To remove it entirely, clear the Max Accounts field (so it reads "No limit") and click Save.

Choosing the Right Limit for Your Agency

• Stay fully within your Pro quota: set the limit to 20. Every connector is capped at the 20 accounts included with your plan, so no team member can trigger an overage without your involvement.
• Budget for a set number of overages: if you have planned for a few extra accounts per connector, set the limit to your included accounts plus your budgeted overages (for example, 25 on Pro allows 5 planned overage accounts per connector, and the 26th is blocked).
• On the Business plan: you have 5 accounts total pooled across all sources, so choose a low per-connector cap that leaves room for the connectors you use most.
• Audit before you cap: review your connected accounts first and remove duplicates or accounts you no longer report on. This is also the moment to confirm the same client account is not connected by more than one team member.

What Your Team Members See

Editors and other non-owners can open the Hub Settings page, but they see a read-only Account Limits section with the message: "No account limit has been set. Contact your Hub Owner if you need a limit configured." Once you set a limit, any team member who tries to exceed it while connecting or managing accounts sees a "Hub limit reached" message directing them back to you. You stay in control of when to raise the cap or upgrade your plan.

How This Keeps Your Bill Predictable

An account limit is the simplest way to stop connected accounts from silently crossing your included quota, which is exactly what drives overage charges. Combined with removing duplicate connections, it lets an agency with several hands in the hub keep both the account count and the monthly bill within a range you decide in advance.

Confirm It Worked

After you save, the Max Accounts field shows your chosen number. To test enforcement, open Manage Accounts on any data source and try to enable an account beyond the cap: you should see the "Hub limit reached" message. You can review your current usage and charges anytime under Billing > My Plan in your hub.

Related Articles

• Manage Account Limits in Your Hub (full feature reference)
• How We Calculate Plan Overages
• Why Did My Bill Increase?
• Billing Basics and Best Practices
• Add and Remove Accounts from Data Sources
• Manage Team Roles and Permissions

Still Have Questions?

No worries, we're happy to help!

Contact our Support Team